Boosting multichannel reach with 20% more impressions, 15% CTR increase and no extra budget: How NeoSEM leveraged Producthero & Channable for Giga Meubel

Challenge: Increase multichannel campaign efficiency and boost sales

Giga Meubel aimed to boost both their online and in-store sales by reaching customers wherever they shop: from Google Shopping to social channels and marketplaces. To achieve this, the Dutch furniture company partnered with NeoSEM to enhance the efficiency of their advertising spend and increase the visibility of their campaigns across channels.

Approach and implementation: Combined use of Producthero and Channable solutions

1. Switch from Google CSS to Producthero CSS 

NeoSEM, whose team had already used Producthero tools for multiple other customers, relied again on Producthero CSS to enhance the performance of Giga Meubel’s Shopping campaigns on Google and gain additional bidding margin. This easy switch from Google CSS to the CSS of Producthero allowed them to have a 20% margin advantage in Shopping ad auctions, which translates to stronger campaign performance, more visibility, and better results with the same budget in comparison to advertisers using Google’s default CSS.

2.  Implement Producthero Labelizer & Products AI for Shopping campaigns on Google

After the switch, they also activated Producthero Labelizer and Products AI, enabling smart segmentation and AI-driven product feed optimisations that aligned more closely with user intent and Shopping campaign goals on Google.

The Labelizer allowed them to segment products based on performance and strategic value, making it easier to tailor bidding strategies and prioritise high-impact items.

At the same time, Products AI helped them optimise Giga Meubel’s product feed content (including titles, descriptions, categories and many more attributes) while keeping control over AI outputs.

“We first switched to Producthero CSS to immediately benefit from lower CPCs/better visibility and improved Shopping campaign performance. After that, we imported the Labelizer data into Channable, allowing us to further enrich and segment the product feeds in a more advanced and structured way.” Wesley Geurtsen, Head of PPC at NeoSEM

3. Import data into Channable to further enrich product feeds for additional channels 

Once they started seeing results from switching to Producthero CSS and segmenting products based on their performance with the Labelizer Strategy, the NeoSEM team imported the optimised and segmented data into Channable for further and more advanced optimisations within different channels.

Importing the data into Channable’s feed management tool allowed them to apply even more advanced feed rules, structure the data in greater detail, and ensure campaign logic was tailored to different platforms and audiences.

NeoSEM used master rules to standardise the data for all channels and then fine-tune platform-specific elements individually. This approach ensures consistent quality and saves a significant amount of time.

“Without Channable, managing these adjustments for multiple channels such as Facebook, TikTok, and marketplaces would be extremely time-consuming.” Wesley Geurtsen, Head of PPC at NeoSEM

4. Automate and simplify product listings for marketplaces 

Within Giga Meubel’s multichannel strategy, both generalist marketplaces like Bol, Amazon or Kaufland and more industry-specific platforms such as fonQ, HomeDeco, or Home24 had great importance in reaching their target audience. 

That’s why they also used Channable’s marketplaces integration to automate and simplify product listings, stock updates, and order management while saving time and staying compliant with the different platforms’ requirements.

5. Dynamic Image Editor to create ad visuals at scale

Given Giga Meubel’s presence across multiple marketplaces and channels, streamlining ad creation was crucial for efficiency, and Channable’s Creatives module played a key role in achieving that.

“Features like transparent backgrounds allow us to efficiently produce collections for new products, sale items, or even specific interior styles. By combining Producthero shopping performance data with creative templates in Channable, we can highlight best-selling products with matching lifestyle visuals and targeted text overlays.” Wesley Geurtsen, Head of PPC at NeoSEM

The image rules feature of this tool allowed them to ensure precision and efficiency. Specifically, these were the main rules NeoSEM used for Giga Meubel: 

• Brand-specific creatives: They filtered their own-brand products by excluding all other brands for tailored branding creatives.
• Sale templates: Using a rule that checks if the sale price is lower than the base price, they automatically applied sale image templates to discounted items.
• New arrivals: By checking the import date in Channable, products added in the last two weeks were dynamically highlighted with a “New” banner.
• Lifestyle visuals: Products were grouped and styled according to interior trends (e.g., industrial, Scandinavian, modern) to create visuals that resonate with specific customer preferences. Using the performance data from Producthero within Channable, they highlighted the most popular products within each trend.  

“This automation not only saves significant operational time but has also driven performance: since implementing the Image Editor for Giga Meubel, CTR has increased by 15%, while reducing manual work, allowing us to focus more on strategic optimisation.” Wesley Geurtsen, Head of PPC at NeoSEM

Results

After switching to Producthero CSS, Giga Meubel saw an increase of nearly 20% in impressions with the same budget. This allowed them to reach a wider audience and ultimately drive more revenue without increasing their spend.

By using Channable, the NeoSEM team saved a lot of manual work by automating feed updates and campaign structures, allowing them to focus more on strategy and growth. The combined approach of broad reach through general marketplaces and precise targeting on niche platforms maximised both visibility and conversion opportunities.

Feed optimisation led to a significant increase in impressions (particularly when combined with Producthero CSS), allowing Giga Meubel to reach more potential customers and support overall revenue growth. By combining Channable’s multichannel feed management and campaign automation with Producthero’s performance tools and insights for Shopping campaigns, NeoSEM was able to streamline operations across Google, social channels, and marketplaces. This strategic setup improved efficiency across all channels while boosting both visibility and conversions in a scalable way.

Additionally, CTR increased by 15% thanks to the use of Channable’s Image Editor, which simplified the creation of high-performing ad visuals at scale.

Testimonial

About NeoSEM

• NeoSEM is a results-driven digital marketing agency with a strong focus on e-commerce. We help online stores scale by leveraging data, creativity, and performance marketing strategies. Whether you’re aiming for more traffic, higher conversion rates, or increased revenue. We build and execute the strategy that gets you there.
• Our key areas of expertise include: SEA, SEO, Social Advertising, Social Organic, CRO, Marketing automation and video creation
• Founded in 2016
• Based in Barneveld (The Netherlands)
• https://www.neosem.nl/ 

About Giga Meubel

• Giga Meubel has been collaborating with NeoSEM since 2016. At Giga Meubel, they believe in the power of affordable luxury. Their mission is to transform every house into a stylish and comfortable home. Giga Meubel is convinced that beautiful interior design should be accessible to everyone, regardless of budget. That’s why they offer an extensive collection of high-quality and durable furniture, accessories, and decorations at competitive prices. Over the years, Giga Meubel has grown into one of the largest furniture retailers in the Netherlands.
• Industry: Retail – Furniture & interior
• Founded in: 2012
• Location: Barneveld, (The Netherlands)
• Website: https://www.gigameubel.nl/ 

About Producthero and Channable: A combined force

Channable, the leading multichannel e-commerce platform, and Producthero, Europe’s largest premium Google Comparison Shopping Service (CSS) Partner, have joined forces. This strategic move combines Producthero’s expertise in optimising Shopping ads—including a vital 20% margin advantage—with Channable’s multichannel feed management and marketplace integration capabilities. Together, we’re creating a unified, powerful platform that enables brands, retailers, and agencies to streamline complex multichannel e-commerce operations, gain a significant competitive edge, and drive growth more efficiently.