Case study: How Fuelyourbody increased its conversions by 225% using Producthero CSS for product segmentation.
“Switching our campaigns to Performance Max enabled us to better use audiences. Additionally, by using Producthero we got even more insights in performance max and we were able to boost the conversions and achieve a better return on ad spend (ROAS).”
Read moreCASE: Analysis of Vestiaire Collective’s shopping campaign performance in Germany: comparing Google CSS and Producthero CSS test results
"After five weeks of running the campaigns, we noted a substantial 17% decrease in CPC for the campaign utilizing Producthero CSS compared to the Google CSS campaign."
Read moreCASE: hobbyshop-online.nl uses automatic product segmentation for Performance Max
hobbyshop-online.nl increased their shopping ad results using Producthero as their Google CSS partner. Additionally, they implemented Producthero’s platform to automatically segment products based on their performance. This allowed them to set the right budget for each campaign group in Performance Max.
Read moreCASE: How Decathlon Germany effectively reaches its audience and generates higher revenue by leveraging Producthero’s CSS
Decathlon Germany keeps growing fast, with a 28% increase in sales in 2022. They have been working with Producthero since June 2022 to enhance the efficiency and effectiveness of its digital marketing and Search Engine Advertising (SEA) strategies.
Read moreCASE: Rituals gained control on their Performance Max campaigns
"By using Producthero as a CSS and their additional tools we gained more control on our SSC and Performance Max campaigns. This helped us to significantly increase our volume and visibility on the Google search engine."
Read moreCASE: How Badmeubelnet increased its revenue from Google Shopping Ads by 61% for the bathroom furniture product category
"With the title optimizations, we can create so much more volume, which is why I deploy it with other e-commerce clients as well. The advantage of the Producthero Optimizer is that you can immediately see the product performance and search volume."
Read moreCASE: IWB boosts shopping ad performance for their customers
“Since IWB offers Producthero’s solutions, we are always able to improve the results of shopping customers. I’m really happy that Producthero also listens to ideas to improve the tools, and to see how they implement requests for product changes.”
Read moreCASE: Adwise boosts the ROAS by 40% using a new shopping structure
“We have moved all our shopping advertisers to Producthero Premium CSS to get a better position in the bidding auction. And, because of our constant search for innovations to help our clients digitally mature, we offer the Producthero tools to them as well to optimize their shopping campaign management.”
Read moreCase: How G-Star RAW pushes its best products using Producthero Labelizer
In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...
Read moreA/B tested: Smart shopping versus regular shopping campaigns
Producthero had the opportunity to split test Smart Shopping campaigns together with a group of advertisers. We enabled several advertisers to run a campaign experiment to answer the question: do Smart Shopping campaigns outperform regular Shopping campaigns? The results differ between advertisers, but in almost all cases the smart shopping campaigns outperformed the regular shopping campaigns. This...
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