A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

June 21, 2022 | Wouter Veenboer

In Google Ads automations we trust (to some extent)

June 21, 2022 | Wouter Veenboer

PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...

Read more
June 2, 2022 | Wouter Veenboer

Case: How G-Star RAW pushes its best products using Producthero Labelizer

June 2, 2022 | Wouter Veenboer

In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...

Read more
May 23, 2022 | 2 Comments | Wouter Veenboer

Price Monitoring Tool for Shopping Advertisers Released

May 23, 2022 | 2 Comments | Wouter Veenboer

Imagine being able to analyse the prices of your competitors and optimise your shopping campaigns accordingly. Well, imagine no more! Producthero has launched the first price monitoring tool that does just that. Producthero Pricelizer combines competitor pricing analysis with shopping ads data and optimization tools. This is an invaluable resource for any business looking to stay ahead...

Read more
April 6, 2022 | 1 Comment | Wouter Veenboer
Last updated on May 16, 2022

Performance Max retail campaign approaches

April 6, 2022 | 1 Comment | Wouter Veenboer
Last updated on May 16, 2022

The introduction of Performance Max (pMax), the one campaign to rule them all, can be considered as one of the most revolutionary changes to Google Ads in a long time. This is the start of an era where Google starts to take full control over where and when an ad is shown. How should you, merchant or...

Read more
March 17, 2022 | Celina Rooijers
Last updated on April 06, 2022

How to use Producthero Labelizer for Performance Max campaigns

March 17, 2022 | Celina Rooijers
Last updated on April 06, 2022

With the introduction of Performance Max campaigns, Google takes more control and gives less insights in to the advertiser. Producthero Labelizer is a perfect solution to get more control and insights. And above all: increase the performance of your campaigns by forcing Google algorithms to be more efficient. In this article we will go into how you...

Read more
Load More