A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

August 15, 2023 | Mireia Álvarez

How to sell electronics online

August 15, 2023 | Mireia Álvarez

According to Statista, between 2023 and 2028, revenue in the consumer electronics market is forecasted to increase by 21.3 billion euros. This makes the electronics industry one of the fastest-growing industries in the world. Additionally, according to the same source, in the consumer electronics market, 45.9% of total revenue will be generated through online sales by 2023....

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August 2, 2023 | Mireia Álvarez
Last updated on August 11, 2023

Bulk-optimize titles for your product feed

August 2, 2023 | Mireia Álvarez
Last updated on August 11, 2023

Titles are one of the attributes that Google requires for all your products when submitting your product data to your Merchant Center account. This article explains in which situations it is advisable to make changes in bulk and how to use Producthero’s Optimizer to optimize your product titles in bulk. WHY IT’S IMPORTANT TO OPTIMIZE YOUR PRODUCT...

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July 12, 2023 | Mireia Álvarez
Last updated on August 15, 2023

How to increase your Shopify store sales with Google Ads

July 12, 2023 | Mireia Álvarez
Last updated on August 15, 2023

In today’s competitive market, getting new customers is one of the greatest challenges when selling products both offline and online. Statista reveals that the average conversion rate of e-commerce sites is around 2.5%. This means that out of every 100 website visitors, only 2.5 will make a purchase. In this comprehensive article, we will explore how Google...

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July 10, 2023 | Celina Rooijers

How to: Switch your existing Perfomance Max campaign (containing assets) to “products only”

July 10, 2023 | Celina Rooijers

This article explains how to switch your existing Performance Max campaign in Google Ads that contain assets, to a “products only” (= without assets) campaign in 4 steps. By doing this, your pMax campaign will work as a Smart Shopping campaign (which doesn’t exist anymore). Why would you want to do this? Switching your Performance Max campaigns...

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June 28, 2023 | Mark Grasmayer

Market Overview of Google CSS Partners

June 28, 2023 | Mark Grasmayer

Many times we see advertisements from Google CSS partners claiming that they are the number one CSS in Europe. This led to an internal discussion on how we can figure out our position in the market. That’s when our CTO, Hans Wassink, came up with the idea to analyze as many Google Shopping Ads as possible. To...

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June 27, 2023 | Mireia Álvarez

Google Product Feed: Increase your sales with product listing ads

June 27, 2023 | Mireia Álvarez

While search ads rely on keywords, Product listing ads (PLAs) —also known as Google Shopping ads— use your existing Merchant Center product data to decide how and where to show your ads. In this article, we explore the creation of product feeds, a vital component of Google Shopping campaigns.  On top of that, we’ll also provide valuable...

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June 8, 2023 | Mireia Álvarez
Last updated on June 27, 2023

The summer sale is coming, prepare your shopping ads – 8 tips

June 8, 2023 | Mireia Álvarez
Last updated on June 27, 2023

With the Summer sale just around the corner, it is crucial to start preparing your Google Shopping campaigns. And the good news is that the sun activates consumers’ shopping drive!  According to The Effect of Weather on Consumer Spending study, nice weather and abundant sunlight, which are often experienced during the Summer season, may have a positive...

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May 30, 2023 | Celina Rooijers

How to: Create a boost campaign alongside your Labelizer structure

May 30, 2023 | Celina Rooijers

Do you know how to boost products in Google’s shopping ads? While Labelizer is an always-on-strategy there are ways to further improve your shopping campaigns in Google. One trick is to use boost campaigns, which are used to boost (seasonal) products alongside your existing Labelizer campaign structure. This blog will explain how to structure the Producthero App...

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May 26, 2023 | Mireia Álvarez
Last updated on May 30, 2023

CASE: Rituals gained control on their Performance Max campaigns

May 26, 2023 | Mireia Álvarez
Last updated on May 30, 2023

"By using Producthero as a CSS and their additional tools we gained more control on our SSC and Performance Max campaigns. This helped us to significantly increase our volume and visibility on the Google search engine."

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May 25, 2023 | Mark Grasmayer
Last updated on July 12, 2023

Best practices to expand Google Ads in Europe as a retailer or webshop

May 25, 2023 | Mark Grasmayer
Last updated on July 12, 2023

What is the best way to expand your shopping ads in Google to Europe? We all know that there are huge differences between commercials across the globe, however, the ad formats of platforms like Google Ads might limit your creativity but still require a different approach than in your local market. That is why we’ll dive into...

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