A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

June 10, 2024 | Mark Grasmayer

Update 2024: Google CSS Partner market overview

June 10, 2024 | Mark Grasmayer

We’re excited to publish an update on the Google CSS (Comparison Shopping Service) partner market overview. The goal of last year’s report was to gain insights into our position in the market and also to give merchants a fair overview of what the most used Google CSS partners are. This year, we present an update on the...

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April 22, 2024 | Mark Grasmayer

Launching the new Producthero Platform

April 22, 2024 | Mark Grasmayer

With 30 billion ad impressions in 2023, Producthero has insights into over 20,000 Shopping ad campaigns in Google and is the largest European Google CSS partner. Based on the data from 12,000 advertisers our Shopping ad experts designed frameworks and a PPC platform to help retailers and digital agencies boost their campaigns.  One platform, three powers to...

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April 9, 2024 | Wouter Veenboer
Last updated on June 03, 2024

How Producthero makes a big difference

April 9, 2024 | Wouter Veenboer
Last updated on June 03, 2024

Discover the advantages of Producthero for advertisers and agencies. From being the top Google CSS platform in Europe to offering unrivaled customer support, enhanced control over Shopping Ads, and unmatched financial benefits.

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March 29, 2024 | Mireia Álvarez
Last updated on April 10, 2024

The Power of AI in Google Shopping: Smart Strategies and Tools for E-commerce Growth

March 29, 2024 | Mireia Álvarez
Last updated on April 10, 2024

How can you use Artificial Intelligence (AI) as a performance marketer in e-commerce? In this article, we will focus on how e-commerce businesses can benefit from using AI solutions and, specifically, how those e-commerce businesses that use Google Ads to promote their products can improve the efficiency and effectiveness of their Shopping Ads strategy by using Artificial Intelligence tools. 

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March 5, 2024 | Wouter Veenboer

New in Google: Shopping Ads for CSS partners – Everything you need to know

March 5, 2024 | Wouter Veenboer

A big change in Google’s Shopping Ads auction: CSSs are now able to drive traffic to their own Product Detail Pages (PDPs) via Shopping Ads. So from now on CSSs will participate and compete in the ad auction like any other merchant. All this in order for Google to be compliant with Article 6(5) of the European...

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