A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

November 29, 2024 | Sara Ungaro
Last updated on December 02, 2024

Google Merchant Center account types and switching to a CSS Partner

November 29, 2024 | Sara Ungaro
Last updated on December 02, 2024

Google Merchant Center (GMC) helps businesses showcase their products on Google’s shopping platforms. By uploading your product feed, your items can appear in Google Search, Shopping ads, and more. To cater to different business needs, GMC offers three types of account setups: Standalone Accounts, Multi-Client Accounts (MCA), and Multi-Client Subaccounts. This article explains the differences between these account...

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November 6, 2024 | Mireia Álvarez
Last updated on November 13, 2024

CASE: Driving +21.3% Clicks for Bruna’s Shopping Ads with AI-Powered Product Feed Optimization

November 6, 2024 | Mireia Álvarez
Last updated on November 13, 2024

Learn how NeoSEM used Producthero’s AI-driven tool to elevate Bruna's Shopping Ads, achieving a +21.3% click increase in just one month. This case study highlights the power of streamlined product feed enhancements for boosting ad visibility and engagement.

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October 2, 2024 | Mark Grasmayer
Last updated on October 25, 2024

Case: Turning zombies into heroes for Sephora

October 2, 2024 | Mark Grasmayer
Last updated on October 25, 2024

"Producthero has been a game-changer for our Google Ads campaigns. Before using it, we struggled with optimizing real-time product feed data. Since implementing Producthero, we've seen a significant improvement in our ad performance. The tool's automated feed optimization and real-time data have helped us achieve significantly better results such as 25% CPC and a +30% increase in ROAS." – Cătălina SOARE, Demand Generation Manager @ Sephora.

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September 19, 2024 | Zosia Szafranska
Last updated on November 07, 2024

Specialist in The Spotlight: Charley Brennand

September 19, 2024 | Zosia Szafranska
Last updated on November 07, 2024

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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September 12, 2024 | Mark Grasmayer
Last updated on September 13, 2024

AI-driven success: How Obsidian Digital used Producthero CSS to transform Cotonshoppen’s Google Ad strategy

September 12, 2024 | Mark Grasmayer
Last updated on September 13, 2024

About Cotonshoppen About Obsidian Digital Testing period: 15 May – 31 July ‘24 versus 27 January – 14 May ‘24 Product feed challenges leading to an agency switch Facing unresolved product feed issues with their previous agency, Cotonshoppen, a webshop specializing in high-quality dog supplies in Denmark, turned to Obsidian Digital for a solution. Obsidian’s proactive and...

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