Hero Conf London 2022 in review: the state of the PPC industry and of course… Performance Max
It won’t be a surprise that the changing PPC landscape and Google’s game changing new campaign type Performance Max was the talk of the town at Hero Conf London 2022. Hero Conf in London, is one of the biggest PPC (Pay Per Click) conferences in Europe. The 2-day event (July 18-19, 2022) was packed with specialists and...
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In Google Ads automations we trust (to some extent)
PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...
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Case: How G-Star RAW pushes its best products using Producthero Labelizer
In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...
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Price Monitoring Tool for Shopping Advertisers Released
Imagine being able to analyse the prices of your competitors and optimise your shopping campaigns accordingly. Well, imagine no more! Producthero has launched the first price monitoring tool that does just that. Producthero Pricelizer combines competitor pricing analysis with shopping ads data and optimization tools. This is an invaluable resource for any business looking to stay ahead...
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Performance Max retail campaign approaches
The introduction of Performance Max (pMax), the one campaign to rule them all, can be considered as one of the most revolutionary changes to Google Ads in a long time. This is the start of an era where Google starts to take full control over where and when an ad is shown. How should you, merchant or...
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How to use Producthero Labelizer for Performance Max campaigns
With the introduction of Performance Max campaigns, Google takes more control and gives less insights in to the advertiser. Producthero Labelizer is a perfect solution to get more control and insights. And above all: increase the performance of your campaigns by forcing Google algorithms to be more efficient. In this article we will go into how you...
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