A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

November 21, 2022 | Zosia Szafranska

How to: List products on Google Shopping

November 21, 2022 | Zosia Szafranska

Do you want to list your products on Google Shopping? In this article we give instructions on how to sell in Google Shopping. We go through the steps to add products to the Google Merchant Center and how you can set up your first Google Shopping campaign.  How does Google Shopping work? Google Shopping is a place...

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November 8, 2022 | Mark Grasmayer

Using price monitoring software to influence shopping ad performance

November 8, 2022 | Mark Grasmayer

Product pricing has a huge impact on the performance of shopping ads and performance max campaigns. That is why it’s crucial to use pricing monitoring software for retailers. It’s logical, as people who shop online can easily compare prices. If multiple ads offer the same product, with a different price, people will first evaluate the lowest priced...

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November 4, 2022 | Martijn Beumer

Thoughts on Performance Max for Retail

November 4, 2022 | Martijn Beumer

Not so long ago it was the job of a performance marketeer to set up advertisement campaigns and tweak the bids, channels and other settings in the Google Ads system. But with the release of Performance Max you get a tool to support your efforts, giving you more time to focus on the actual ad input and...

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November 1, 2022 | Martijn Beumer

How to: Add a shared negative keyword list to Performance Max campaigns

November 1, 2022 | Martijn Beumer

A lot of people are curious how they can add a shared negative keyword list to their performance max campaigns. They want this because brand name search terms can have a big impact on your Performance Max campaign results. It’s a golden rule within Google Ads advertising to split your branded traffic from your non-branded traffic.  The...

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October 26, 2022 | Mark Grasmayer

Pricing effect during the peak season on shopping campaigns

October 26, 2022 | Mark Grasmayer

The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max...

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October 17, 2022 | Celina Rooijers
Last updated on November 18, 2022

How to: Create a new primary feed in your Google Merchant Center

October 17, 2022 | Celina Rooijers
Last updated on November 18, 2022

In this article we will guide you through the steps of creating a new primary feed in your Google Merchant Center. An important step is adding the feed label. This step is now optional and displayed as an ‘advanced’ option. But, if you don’t fill out any value, Google will put a ‘-’ in the field. This...

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October 11, 2022 | Mark Grasmayer

Shopping advertising during economic down turns

October 11, 2022 | Mark Grasmayer

Many shopping advertisers are thinking about the impact of an economic downturn and the anxiety of consumers to buy goods. However, economic downturns have often helped organisations to stand out. That is why my goal is to help you, as a marketing manager or business leader, to make decisions and a plan in case the economy worsens....

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September 28, 2022 | Mark Grasmayer

The perfect ROAS target for your pMax / Shopping Campaigns

September 28, 2022 | Mark Grasmayer

One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in performance max campaigns, next to the...

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September 20, 2022 | Mark Grasmayer

How to: solve unsupported country for CSS program

September 20, 2022 | Mark Grasmayer

Have you received the message “unsupported country for CSS program”? Luckily, there is a way to fix this issue. As you might know, the Google CSS programme is only available within Europe. That being said, sometimes merchants see this issue while switching to a Google Premium CSS partner when they are active in countries outside of the...

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September 9, 2022 | Wouter Veenboer

Switch to a Google CSS Partner – How does that work?

September 9, 2022 | Wouter Veenboer

In this article we will explain the steps to switch your Google Merchant Center to a premium Google CSS partner like Producthero.  Watch this video to hear about the benefits of being with a CSS partner, and all the extra benefits with Producthero. And how you can switch your Merchant Center in less than 5 minutes.  Why...

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