A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Optimizing your Google Business Profile for retailers to boost on- and offline sales

October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...

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October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Prepare your Shopping ads for Peak Season in 2023

October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below).  In this article, we go through 6...

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October 13, 2023 | Mireia Álvarez
Last updated on March 28, 2024

How to sell health & beauty products on Google Shopping

October 13, 2023 | Mireia Álvarez
Last updated on March 28, 2024

The health & beauty industry is shifting towards e-commerce, which, in 2022, accounted for nearly 19% of retail sales worldwide. That is why in this article, we dive deeper into the way of selling health & beauty products via Google Shopping and how you can make the most of your Shopping Ads by taking into account the...

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October 4, 2023 | Mireia Álvarez
Last updated on March 28, 2024

Measuring the effect of a Google CSS partner by doing an A/B test

October 4, 2023 | Mireia Álvarez
Last updated on March 28, 2024

We decided to dive into the Google CSS partner effect to test if it still performs better than Google Shopping, which is Google’s own CSS that is activated by default. In this article, we explain what Google CSS is and how you can measure the effectiveness of joining a CSS partner.  What is a Google CSS partner?...

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August 15, 2023 | Mireia Álvarez
Last updated on March 28, 2024

How to sell electronics online

August 15, 2023 | Mireia Álvarez
Last updated on March 28, 2024

According to Statista, between 2023 and 2028, revenue in the consumer electronics market is forecasted to increase by 21.3 billion euros. This makes the electronics industry one of the fastest-growing industries in the world. Additionally, according to the same source, in the consumer electronics market, 45.9% of total revenue will be generated through online sales by 2023....

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August 2, 2023 | Mireia Álvarez
Last updated on September 27, 2023

Bulk-optimize titles for your product feed

August 2, 2023 | Mireia Álvarez
Last updated on September 27, 2023

Titles are one of the attributes that Google requires for all your products when submitting your product data to your Merchant Center account. This article explains in which situations it is advisable to make changes in bulk and how to use Producthero’s product title optimization tool (formerly known as Optimizer) to optimize your product titles in bulk....

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July 12, 2023 | Mireia Álvarez
Last updated on September 27, 2023

How to increase your Shopify store sales with Google Ads

July 12, 2023 | Mireia Álvarez
Last updated on September 27, 2023

In today’s competitive market, getting new customers is one of the greatest challenges when selling products both offline and online. Statista reveals that the average conversion rate of e-commerce sites is around 2.5%. This means that out of every 100 website visitors, only 2.5 will make a purchase. In this comprehensive article, we will explore how Google...

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July 10, 2023 | Celina Rooijers
Last updated on October 27, 2023

How to: Switch your existing Perfomance Max campaign (containing assets) to “products only”

July 10, 2023 | Celina Rooijers
Last updated on October 27, 2023

This article explains how to switch your existing Performance Max campaign in Google Ads that contain assets, to a “products only” (= without assets) campaign in 4 steps. By doing this, your pMax campaign will work as a Smart Shopping campaign (which doesn’t exist anymore). Why would you want to do this? Switching your Performance Max campaigns...

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June 28, 2023 | Mark Grasmayer

Market Overview of Google CSS Partners

June 28, 2023 | Mark Grasmayer

Many times we see advertisements from Google CSS partners claiming that they are the number one CSS in Europe. This led to an internal discussion on how we can figure out our position in the market. That’s when our CTO, Hans Wassink, came up with the idea to analyze as many Google Shopping Ads as possible. To...

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June 27, 2023 | Mireia Álvarez
Last updated on September 27, 2023

Google Product Feed: Increase your sales with product listing ads

June 27, 2023 | Mireia Álvarez
Last updated on September 27, 2023

While search ads rely on keywords, Product listing ads (PLAs) —also referred to as Google Shopping campaigns— use your existing Merchant Center product data to decide how and where to show your ads. In this article, we explore the creation of product feeds, a vital component of Google Shopping campaigns.  On top of that, we’ll also provide...

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