A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

June 21, 2022 | Wouter Veenboer

In Google Ads automations we trust (to some extent)

June 21, 2022 | Wouter Veenboer

PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...

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June 2, 2022 | Wouter Veenboer
Last updated on October 19, 2022

Case: How G-Star RAW pushes its best products using Producthero Labelizer

June 2, 2022 | Wouter Veenboer
Last updated on October 19, 2022

In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...

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May 23, 2022 | 2 Comments | Wouter Veenboer

Price Monitoring Tool for Shopping Advertisers Released

May 23, 2022 | 2 Comments | Wouter Veenboer

Imagine being able to analyse the prices of your competitors and optimise your shopping campaigns accordingly. Well, imagine no more! Producthero has launched the first price monitoring tool that does just that. Producthero Pricelizer combines competitor pricing analysis with shopping ads data and optimization tools. This is an invaluable resource for any business looking to stay ahead...

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April 6, 2022 | 1 Comment | Wouter Veenboer
Last updated on May 16, 2022

Performance Max retail campaign approaches

April 6, 2022 | 1 Comment | Wouter Veenboer
Last updated on May 16, 2022

The introduction of Performance Max (pMax), the one campaign to rule them all, can be considered as one of the most revolutionary changes to Google Ads in a long time. This is the start of an era where Google starts to take full control over where and when an ad is shown. How should you, merchant or...

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March 17, 2022 | Celina Rooijers
Last updated on April 06, 2022

How to use Producthero Labelizer for Performance Max campaigns

March 17, 2022 | Celina Rooijers
Last updated on April 06, 2022

With the introduction of Performance Max campaigns, Google takes more control and gives less insights in to the advertiser. Producthero Labelizer is a perfect solution to get more control and insights. And above all: increase the performance of your campaigns by forcing Google algorithms to be more efficient. In this article we will go into how you...

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March 16, 2022 | Celina Rooijers
Last updated on April 06, 2022

Everything you need to know about Performance Max

March 16, 2022 | Celina Rooijers
Last updated on April 06, 2022

Just recently, Google Ads welcomed a new addition to its advertising toolkit – Performance Max. This highly automated campaign type is changing the face of online advertising as we know it. For example, with one PMax campaign you are able to reach multiple channels of Google’s network. Moreover, some existing campaign subtypes (such as Smart Shopping) will...

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January 27, 2022 | Wouter Veenboer
Last updated on September 30, 2022

Support: Creating unique feed (file) names in your Merchant Center

January 27, 2022 | Wouter Veenboer
Last updated on September 30, 2022

When Google tries to switch a Merchant Center to Producthero CSS, they sometimes cannot complete the process because a feed name or feed file name is not unique. In this support article we explain what you can do to change this, so we can proceed and let Google complete the switch process. Why you need a unique...

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November 9, 2021 | Wouter Veenboer

Seasonality adjustments: prepare your Smart Shopping campaigns for sale peaks

November 9, 2021 | Wouter Veenboer

During the Black Friday peak or other sale periods, we see that conversion rate is often much higher. Prevent that your Smart Shopping lift off too late. Let the campaigns know a spike is coming, so Google’s algorithm can anticipate.  The Smart Shopping algorithm uses machine learning to make decisions based on historical performance data. Despite the...

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November 1, 2021 | Wouter Veenboer

Are your Shopping campaigns ready for the peak?

November 1, 2021 | Wouter Veenboer

Peak Month has started! Are you ready? What can you expect from this year’s peak? In this article we share some numbers and insights. And 3 valuable tips to ensure your Shopping campaigns are ready for 2021’s holiday peak.  The 2021 peak: what can we expect? Last year, online retail had its biggest peak season ever, with...

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