A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

November 9, 2021 | Wouter Veenboer

Seasonality adjustments: prepare your Smart Shopping campaigns for sale peaks

November 9, 2021 | Wouter Veenboer

During the Black Friday peak or other sale periods, we see that conversion rate is often much higher. Prevent that your Smart Shopping lift off too late. Let the campaigns know a spike is coming, so Google’s algorithm can anticipate.  The Smart Shopping algorithm uses machine learning to make decisions based on historical performance data. Despite the...

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November 1, 2021 | Wouter Veenboer

Are your Shopping campaigns ready for the peak?

November 1, 2021 | Wouter Veenboer

Peak Month has started! Are you ready? What can you expect from this year’s peak? In this article we share some numbers and insights. And 3 valuable tips to ensure your Shopping campaigns are ready for 2021’s holiday peak.  The 2021 peak: what can we expect? Last year, online retail had its biggest peak season ever, with...

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October 18, 2021 | Wouter Veenboer
Last updated on June 03, 2022

Producthero Labelizer: forcing Google Smart Shopping / Performance Max to be more efficient

October 18, 2021 | Wouter Veenboer
Last updated on June 03, 2022

Producthero Labelizer offers merchants a solution to the problem of losing control when using Smart Shopping or Performance Max campaigns in Google Ads. This solution forces Google’s Smart Shopping / Performance Max algorithm to make more efficient choices.  Advertisers already using the solution are seeing improvements of up to 30% and more. Advertisers such as Rituals and...

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October 7, 2021 | Wouter Veenboer
Last updated on October 20, 2021

A/B tested: Smart shopping versus regular shopping campaigns

October 7, 2021 | Wouter Veenboer
Last updated on October 20, 2021

Producthero had the opportunity to split test Smart Shopping campaigns together with a group of advertisers. We enabled several advertisers to run a campaign experiment to answer the question: do Smart Shopping campaigns outperform regular Shopping campaigns? The results differ between advertisers, but in almost all cases the smart shopping campaigns outperformed the regular shopping campaigns.  This...

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October 7, 2021 | Wouter Veenboer
Last updated on October 18, 2021

Guide to the Producthero blog content

October 7, 2021 | Wouter Veenboer
Last updated on October 18, 2021

This content guide is like a table of content to all of our blog posts. Everything we have written in a nice and structured way 🙂 Where to start? This article should be read by everybody who is working with Shopping Ads: MUST-READ: The 3 Shopping Ads Ranking factors The 3 Shopping Ads Ranking Factors framework is...

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May 16, 2021 | Wouter Veenboer
Last updated on June 24, 2021

How to check if you are admin user in your Merchant Center?

May 16, 2021 | Wouter Veenboer
Last updated on June 24, 2021

The confirmation email for a switch to Producthero CSS needs to be sent from an email address that has Admin access to the Merchant Center. It is very easy to check if you have admin access with your email address: Sign in with your email address to the Merchant Center you want to switch: https://merchants.google.com/ Check if...

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April 14, 2021 | Wouter Veenboer

Possible reasons when you don’t see the effect of the switch to a CSS partner

April 14, 2021 | Wouter Veenboer

When you switch to Producthero CSS, you get a 20% discount on your CPC bid. Depending on your strategy and settings you will notice higher volume or improved profitability in your Google Ads account. Thousands of merchants that already switched to Producthero CSS experienced this already. But what if you do not see the effect of the...

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April 13, 2021 | Wouter Veenboer

How do I see the effect of the CSS partner discount in my Google Ads account?

April 13, 2021 | Wouter Veenboer

We have already switched thousands of merchants from Google Shopping CSS to Producthero CSS. All these advertisers have 20% discount on their CPC bids compared to when they advertised via Google Shopping CSS. But how do these merchants see this in their campaigns? In this article we show you with the help of some examples.  We wrote...

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February 19, 2021 | Wouter Veenboer

How price competitiveness influences shopping campaign performance – 3 cases

February 19, 2021 | Wouter Veenboer

Ever wondered why Google has added Price Competitiveness reports to your Google Merchant Center? It is because your price position has a big impact on the performance of your Shopping campaigns. In this article we show 3 interesting cases that explain changes in performance using price benchmark data.  There are two ways your price competitiveness influences your...

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February 16, 2021 | Wouter Veenboer
Last updated on September 20, 2022

Google Free Listings and CSS Partners

February 16, 2021 | Wouter Veenboer
Last updated on September 20, 2022

Google Free Listings are a great way to get free traffic to your products. To include your products in Google Free Listings you need to have a Google Merchant Center. But what if you advertise via a Google CSS Partner? No problem, you can use your CSS partner merchant center to add your products to the free...

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