A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

January 29, 2024 | Mireia Álvarez
Last updated on March 29, 2024

CASE: hobbyshop-online.nl uses automatic product segmentation for Performance Max

January 29, 2024 | Mireia Álvarez
Last updated on March 29, 2024

hobbyshop-online.nl increased their shopping ad results using Producthero as their Google CSS partner. Additionally, they implemented Producthero’s Labelizer Strategy to segment products based on their performance. This allowed them to set the right budget for each campaign group in Performance Max.

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January 24, 2024 | Mireia Álvarez
Last updated on January 25, 2024

CASE: How Decathlon Germany effectively reaches its audience and generates higher revenue by leveraging Producthero’s CSS

January 24, 2024 | Mireia Álvarez
Last updated on January 25, 2024

Decathlon Germany keeps growing fast, with a 28% increase in sales in 2022. They have been working with Producthero since June 2022 to enhance the efficiency and effectiveness of its digital marketing and Search Engine Advertising (SEA) strategies.

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November 14, 2023 | Mireia Álvarez
Last updated on November 24, 2023

E-Commerce in Germany: Breaking Down the 11 Best Marketplaces for Your Business

November 14, 2023 | Mireia Álvarez
Last updated on November 24, 2023

Unlock the secrets to success in the dynamic German e-commerce landscape of 2023. From giants like Amazon and eBay to thriving on niche platforms like Avocadostore.de, this comprehensive guide provides detailed insights and strategies for businesses seeking to establish a strong online presence.

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October 30, 2023 | Mireia Álvarez
Last updated on May 15, 2024

The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability

October 30, 2023 | Mireia Álvarez
Last updated on May 15, 2024

When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...

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October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Optimizing your Google Business Profile for retailers to boost on- and offline sales

October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...

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October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Prepare your Shopping ads for Peak Season in 2023

October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below).  In this article, we go through 6...

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October 13, 2023 | Mireia Álvarez
Last updated on March 28, 2024

How to sell health & beauty products on Google Shopping

October 13, 2023 | Mireia Álvarez
Last updated on March 28, 2024

The health & beauty industry is shifting towards e-commerce, which, in 2022, accounted for nearly 19% of retail sales worldwide. That is why in this article, we dive deeper into the way of selling health & beauty products via Google Shopping and how you can make the most of your Shopping Ads by taking into account the...

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October 4, 2023 | Mireia Álvarez
Last updated on March 28, 2024

Measuring the effect of a Google CSS partner by doing an A/B test

October 4, 2023 | Mireia Álvarez
Last updated on March 28, 2024

We decided to dive into the Google CSS partner effect to test if it still performs better than Google Shopping, which is Google’s own CSS that is activated by default. In this article, we explain what Google CSS is and how you can measure the effectiveness of joining a CSS partner.  What is a Google CSS partner?...

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August 15, 2023 | Mireia Álvarez
Last updated on March 28, 2024

How to sell electronics online

August 15, 2023 | Mireia Álvarez
Last updated on March 28, 2024

According to Statista, between 2023 and 2028, revenue in the consumer electronics market is forecasted to increase by 21.3 billion euros. This makes the electronics industry one of the fastest-growing industries in the world. Additionally, according to the same source, in the consumer electronics market, 45.9% of total revenue will be generated through online sales by 2023....

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August 2, 2023 | Mireia Álvarez
Last updated on September 27, 2023

Bulk-optimize titles for your product feed

August 2, 2023 | Mireia Álvarez
Last updated on September 27, 2023

Titles are one of the attributes that Google requires for all your products when submitting your product data to your Merchant Center account. This article explains in which situations it is advisable to make changes in bulk and how to use Producthero’s product title optimization tool (formerly known as Optimizer) to optimize your product titles in bulk....

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