Measuring the effect of a Google CSS partner by doing an A/B test
We decided to dive into the Google CSS partner effect to test if it still performs better than Google Shopping, which is Google’s own CSS that is activated by default. In this article, we explain what Google CSS is and how you can measure the effectiveness of joining a CSS partner. What is a Google CSS partner?...
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How to sell electronics online
According to Statista, between 2023 and 2028, revenue in the consumer electronics market is forecasted to increase by 21.3 billion euros. This makes the electronics industry one of the fastest-growing industries in the world. Additionally, according to the same source, in the consumer electronics market, 45.9% of total revenue will be generated through online sales by 2023....
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Bulk-optimize titles for your product feed
Titles are one of the attributes that Google requires for all your products when submitting your product data to your Merchant Center account. This article explains in which situations it is advisable to make changes in bulk and how to use Producthero’s product title optimization tool (formerly known as Optimizer) to optimize your product titles in bulk....
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How to increase your Shopify store sales with Google Ads
In today’s competitive market, getting new customers is one of the greatest challenges when selling products both offline and online. Statista reveals that the average conversion rate of e-commerce sites is around 2.5%. This means that out of every 100 website visitors, only 2.5 will make a purchase. In this comprehensive article, we will explore how Google...
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How to: Switch your existing Performance Max campaign (containing assets) to “products only”
This article explains how to switch your existing Performance Max campaign in Google Ads that contain assets, to a “products only” (= without assets) campaign in 4 steps. By doing this, your pMax campaign will work as a Smart Shopping campaign (which doesn’t exist anymore). Why would you want to do this? Switching your Performance Max campaigns...
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Market Overview of Google CSS Partners
Many times we see advertisements from Google CSS partners claiming that they are the number one CSS in Europe. This led to an internal discussion on how we can figure out our position in the market. That’s when our CTO, Hans Wassink, came up with the idea to analyze as many Google Shopping Ads as possible. To...
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Google Product Feed: Increase your sales with product listing ads
While search ads rely on keywords, Product listing ads (PLAs) —also referred to as Google Shopping campaigns— use your existing Merchant Center product data to decide how and where to show your ads. In this article, we explore the creation of product feeds, a vital component of Google Shopping campaigns. On top of that, we’ll also provide...
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The summer sale is coming, prepare your shopping ads – 8 tips
With the Summer sale just around the corner, it is crucial to start preparing your Google Shopping campaigns. And the good news is that the sun activates consumers’ shopping drive! According to The Effect of Weather on Consumer Spending study, nice weather and abundant sunlight, which are often experienced during the Summer season, may have a positive...
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How to: Create a boost campaign alongside your Labelizer Strategy
Discover how to structure the Producthero Platform or Producthero APP and Google Ads to set up a boost campaign alongside your Labelizer Strategy and optimize seasonal or sale products.
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CASE: Rituals gained control on their Performance Max campaigns
"By using Producthero as a CSS and their additional tools we gained more control on our SSC and Performance Max campaigns. This helped us to significantly increase our volume and visibility on the Google search engine."
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