A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

April 14, 2023 | Collin Munneke
Last updated on September 27, 2023

How to: Selling furniture online via Shopping Ads on Google

April 14, 2023 | Collin Munneke
Last updated on September 27, 2023

Selling furniture through Shopping Campaigns can be a challenging task. Due to the unique and expensive nature of these products, customers often take longer to make a purchase decision, resulting in longer conversion paths. However, with the help of the Producthero Labelizer Strategy, businesses can optimize their campaigns and achieve success in this competitive market. In this...

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April 13, 2023 | Mark Grasmayer

CASE: Adwise boosts the ROAS by 40% using a new shopping structure

April 13, 2023 | Mark Grasmayer

“We have moved all our shopping advertisers to Producthero Premium CSS to get a better position in the bidding auction. And, because of our constant search for innovations to help our clients digitally mature, we offer the Producthero tools to them as well to optimize their shopping campaign management.”

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March 17, 2023 | Zosia Szafranska
Last updated on April 07, 2023

How to become a Google CSS partner?

March 17, 2023 | Zosia Szafranska
Last updated on April 07, 2023

Do you want to know how to become a Google CSS partner? As an online marketing agency, you may have wondered why it is profitable to use a Google Comparison Shopping Service for your clients or even how you can become a CSS provider yourself. In this article, you will learn what the Comparison Shopping Services Program...

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February 9, 2023 | Celina Rooijers
Last updated on September 27, 2023

Set the same target ROAS for your shopping ad campaigns using the Labelizer Strategy

February 9, 2023 | Celina Rooijers
Last updated on September 27, 2023

How can you get the best results from your Shopping Ad campaigns? In this article, we will show how you can achieve this by automatically segmenting products based on performance using the Labelizer Strategy. You can do this using Producthero’s platform, which will automatically segment your products assigning them a certain category or label depending on their...

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November 21, 2022 | Zosia Szafranska
Last updated on May 30, 2023

How to: List products on Google Shopping

November 21, 2022 | Zosia Szafranska
Last updated on May 30, 2023

Do you want to list your products on Google Shopping? In this article we give instructions on how to sell in Google Shopping. We go through the steps to add products to the Google Merchant Center and how you can set up your first Google Shopping campaign.  How does Google Shopping work? Google Shopping is a place...

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November 8, 2022 | Mark Grasmayer
Last updated on September 27, 2023

Using price monitoring software to influence shopping ad performance

November 8, 2022 | Mark Grasmayer
Last updated on September 27, 2023

Product pricing has a huge impact on the performance of shopping ads and Performance Max campaigns. That is why it’s crucial to use pricing monitoring software for retailers. It’s logical, as people who shop online can easily compare prices. If multiple ads offer the same product, with a different price, people will first evaluate the lowest priced...

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November 4, 2022 | Martijn Beumer
Last updated on May 30, 2023

Thoughts on Performance Max for Retail

November 4, 2022 | Martijn Beumer
Last updated on May 30, 2023

Not so long ago it was the job of a performance marketeer to set up advertisement campaigns and tweak the bids, channels and other settings in the Google Ads system. But with the release of Performance Max you get a tool to support your efforts, giving you more time to focus on the actual ad input and...

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November 1, 2022 | Martijn Beumer
Last updated on March 22, 2023

How to: Add a shared negative keyword list to Performance Max campaigns

November 1, 2022 | Martijn Beumer
Last updated on March 22, 2023

A lot of people are curious how they can add a shared negative keyword list to their performance max campaigns. They want this because brand name search terms can have a big impact on your Performance Max campaign results. It’s a golden rule within Google Ads advertising to split your branded traffic from your non-branded traffic.  The...

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October 26, 2022 | Mark Grasmayer
Last updated on September 27, 2023

Pricing effect during the peak season on shopping campaigns

October 26, 2022 | Mark Grasmayer
Last updated on September 27, 2023

The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max...

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October 17, 2022 | Celina Rooijers
Last updated on September 27, 2023

How to: Create a new primary feed in your Google Merchant Center

October 17, 2022 | Celina Rooijers
Last updated on September 27, 2023

In this article we will guide you through the steps of creating a new primary feed in your Google Merchant Center. An important step is adding the feed label. This step is now optional and displayed as an ‘advanced’ option. But, if you don’t fill out any value, Google will put a ‘-’ in the field. This...

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