A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

June 8, 2023 | Mireia Álvarez
Last updated on September 27, 2023

The summer sale is coming, prepare your shopping ads – 8 tips

June 8, 2023 | Mireia Álvarez
Last updated on September 27, 2023

With the Summer sale just around the corner, it is crucial to start preparing your Google Shopping campaigns. And the good news is that the sun activates consumers’ shopping drive!  According to The Effect of Weather on Consumer Spending study, nice weather and abundant sunlight, which are often experienced during the Summer season, may have a positive...

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May 30, 2023 | Celina Rooijers
Last updated on November 10, 2023

How to: Create a boost campaign alongside your Labelizer Strategy

May 30, 2023 | Celina Rooijers
Last updated on November 10, 2023

Discover how to structure the Producthero Platform or Producthero APP and Google Ads to set up a boost campaign alongside your Labelizer Strategy and optimize seasonal or sale products.

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May 26, 2023 | Mireia Álvarez
Last updated on May 30, 2023

CASE: Rituals gained control on their Performance Max campaigns

May 26, 2023 | Mireia Álvarez
Last updated on May 30, 2023

"By using Producthero as a CSS and their additional tools we gained more control on our SSC and Performance Max campaigns. This helped us to significantly increase our volume and visibility on the Google search engine."

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May 25, 2023 | Mark Grasmayer
Last updated on July 12, 2023

Best practices to expand Google Ads in Europe as a retailer or webshop

May 25, 2023 | Mark Grasmayer
Last updated on July 12, 2023

What is the best way to expand your shopping ads in Google to Europe? We all know that there are huge differences between commercials across the globe, however, the ad formats of platforms like Google Ads might limit your creativity but still require a different approach than in your local market. That is why we’ll dive into...

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April 25, 2023 | Celina Rooijers
Last updated on September 27, 2023

Next step: What to do after setting up your Product segmentation labels?

April 25, 2023 | Celina Rooijers
Last updated on September 27, 2023

What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you are able to automatically segment your products based on performance. This enables you to set the right budget for the products that deserve it. But what should you do next to optimize your Shopping Ad campaigns if they are running for a...

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April 21, 2023 | Mark Grasmayer

CASE: IWB boosts shopping ad performance for their customers

April 21, 2023 | Mark Grasmayer

“Since IWB offers Producthero’s solutions, we are always able to improve the results of shopping customers. I’m really happy that Producthero also listens to ideas to improve the tools, and to see how they implement requests for product changes.”

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April 18, 2023 | Celina Rooijers
Last updated on September 27, 2023

Best practices: Advertising apparel products on Google’s Shopping Window

April 18, 2023 | Celina Rooijers
Last updated on September 27, 2023

Advertising your apparel products via shopping ads on Google can be a complex task. Isn’t it frustrating that usually 95% of an advertiser’s apparel products are not shown on Google? That is why we will explore how you can optimize your shopping and Performance Max campaigns to generate more best-seller products using Producthero’s Shopping Ad Platform. Challenges...

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April 14, 2023 | Collin Munneke
Last updated on March 28, 2024

How to: Selling furniture online via Shopping Ads on Google

April 14, 2023 | Collin Munneke
Last updated on March 28, 2024

Selling furniture via Shopping Campaigns can be challenging. Due to the unique and expensive nature of these products, customers often take longer to make a purchase decision, resulting in longer conversion paths. However, with the help of the Producthero Labelizer Strategy, businesses can optimize their campaigns and achieve success in this competitive market. In this article, we...

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April 13, 2023 | Mark Grasmayer

CASE: Adwise boosts the ROAS by 40% using a new shopping structure

April 13, 2023 | Mark Grasmayer

“We have moved all our shopping advertisers to Producthero Premium CSS to get a better position in the bidding auction. And, because of our constant search for innovations to help our clients digitally mature, we offer the Producthero tools to them as well to optimize their shopping campaign management.”

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