Best practices to expand Google Ads in Europe as a retailer or webshop
What is the best way to expand your shopping ads in Google to Europe? We all know that there are huge differences between commercials across the globe, however, the ad formats of platforms like Google Ads might limit your creativity but still require a different approach than in your local market. That is why we’ll dive into...
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CASE: How Badmeubelnet increased its revenue from Google Shopping Ads by 61% for the bathroom furniture product category
"With the title optimizations, we can create so much more volume, which is why I deploy it with other e-commerce clients as well. The advantage of the Producthero Optimizer is that you can immediately see the product performance and search volume."
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Optimize your Labelizer Strategy – What to do after setting up your Product segmentation labels?
What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can segment your products based on performance. This enables you to set the right budget for your different products, since they all behave differently. But what should you do next to optimize your Shopping Ad campaigns if they are running for a...
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CASE: IWB boosts shopping ad performance for their customers
“Since IWB offers Producthero’s solutions, we are always able to improve the results of shopping customers. I’m really happy that Producthero also listens to ideas to improve the tools, and to see how they implement requests for product changes.”
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Best practices: Advertising apparel products on Google’s Shopping Window
Advertising your apparel products via shopping ads on Google can be a complex task. Isn’t it frustrating that usually 95% of an advertiser’s apparel products are not shown on Google? That is why we will explore how you can optimize your shopping and Performance Max campaigns to generate more best-seller products using Producthero’s Shopping Ad Platform. Challenges...
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How to: Selling furniture online via Shopping Ads on Google
Selling furniture via Shopping Campaigns can be challenging. Due to the unique and expensive nature of these products, customers often take longer to make a purchase decision, resulting in longer conversion paths. However, with the help of the Producthero Labelizer Strategy, businesses can optimize their campaigns and achieve success in this competitive market. In this article, we...
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CASE: Adwise boosts the ROAS by 40% using a new shopping structure
“We have moved all our shopping advertisers to Producthero Premium CSS to get a better position in the bidding auction. And, because of our constant search for innovations to help our clients digitally mature, we offer the Producthero tools to them as well to optimize their shopping campaign management.”
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How to become a Google CSS partner?
Do you want to know how to become a Google CSS partner? As an online marketing agency, you may have wondered why it is profitable to use a Google Comparison Shopping Service (CSS) for your clients or even how you can become a CSS provider yourself. In this article, you will learn what the Comparison Shopping Services...
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Set the same target ROAS for your Google Shopping campaigns using the Labelizer Strategy
How can you get the best results from your Shopping Ad campaigns? In this article, we will show how you can achieve this by automatically segmenting products based on performance using the Labelizer Strategy. You can do this using Producthero’s platform, which will automatically segment your products assigning them a certain category or label depending on their...
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How to: List products on Google Shopping
Do you want to list your products on Google Shopping? In this article we give instructions on how to sell in Google Shopping. We go through the steps to add products to the Google Merchant Center and how you can set up your first Google Shopping campaign. How does Google Shopping work? Google Shopping is a place...
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