G-Star selects Producthero as European CSS partner
International fashion brand G-Star has selected Producthero CSS for their Shopping campaigns in Google Ads. Producthero is one of the few Premium CSS partners that covers all European countries in the Google CSS program. Its focus is on strengthening the advertisers own campaigns, instead of running additional competing campaigns. Producthero empowers in-house search teams and agencies to...
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Why the effect of the 20% CSS discount differs per advertiser
When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC bid. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller...
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The effect of the 20% CSS partner discount on your shopping campaigns
When you switch your Merchant Center from Google CSS to a CSS partner, you will receive 20% discount on your CPC. What is the exact effect of this discount on your campaign and what can you use this discount for improving your results? How does the discount work? A CSS partner receives a 20% discount on the...
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What Google Shopping campaign approach works best for you?
One of the first things to consider when starting or rebuilding Shopping campaigns in Google Ads is what campaign type and approach fits best with your needs and requirements. In this article we structured and compared the different approaches. It basically comes down to 4 Shopping campaign approaches you can choose from: 1. Manual biddingChoose your own...
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The “waterfall principle”: shopping campaign structure
The waterfall principle is a setup methodology that brings maximum control and focus to your shopping campaigns. To grow your shopping campaigns profitably this approach enables you to push harder on high converting search terms. By structuring your campaigns accordingly you get back in the driver’s seat of your shopping campaign strategy. Using a funnel model to...
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