A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

October 26, 2022 | Mark Grasmayer
Last updated on September 27, 2023

Pricing effect during the peak season on shopping campaigns

October 26, 2022 | Mark Grasmayer
Last updated on September 27, 2023

The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max...

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October 17, 2022 | Celina Rooijers
Last updated on September 27, 2023

How to: Create a new primary feed in your Google Merchant Center

October 17, 2022 | Celina Rooijers
Last updated on September 27, 2023

In this article we will guide you through the steps of creating a new primary feed in your Google Merchant Center. An important step is adding the feed label. This step is now optional and displayed as an ‘advanced’ option. But, if you don’t fill out any value, Google will put a ‘-’ in the field. This...

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October 11, 2022 | Mark Grasmayer

Shopping advertising during economic down turns

October 11, 2022 | Mark Grasmayer

Many shopping advertisers are thinking about the impact of an economic downturn and the anxiety of consumers to buy goods. However, economic downturns have often helped organisations to stand out. That is why my goal is to help you, as a marketing manager or business leader, to make decisions and a plan in case the economy worsens....

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September 28, 2022 | Mark Grasmayer
Last updated on September 27, 2023

The perfect ROAS target for your pMax / Shopping Campaigns

September 28, 2022 | Mark Grasmayer
Last updated on September 27, 2023

One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the...

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September 20, 2022 | Mark Grasmayer
Last updated on May 30, 2023

How to: solve unsupported country for CSS program

September 20, 2022 | Mark Grasmayer
Last updated on May 30, 2023

Have you received the message “unsupported country for CSS program”? Luckily, there is a way to fix this issue. As you might know, the Google CSS programme is only available within Europe. That being said, sometimes merchants see this issue while switching to a Google Premium CSS partner when they are active in countries outside of the...

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September 9, 2022 | Wouter Veenboer
Last updated on May 09, 2023

Switch to a Google CSS Partner – How does that work?

September 9, 2022 | Wouter Veenboer
Last updated on May 09, 2023

In this article we will explain the steps to switch your Google Merchant Center to a premium Google CSS partner like Producthero.  Watch this video to hear about the benefits of being with a CSS partner, and all the extra benefits with Producthero. And how you can switch your Merchant Center in less than 5 minutes.  Why...

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June 21, 2022 | Wouter Veenboer

In Google Ads automations we trust (to some extent)

June 21, 2022 | Wouter Veenboer

PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...

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June 2, 2022 | Wouter Veenboer
Last updated on May 30, 2023

Case: How G-Star RAW pushes its best products using Producthero Labelizer

June 2, 2022 | Wouter Veenboer
Last updated on May 30, 2023

In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...

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April 6, 2022 | 1 Comment | Wouter Veenboer
Last updated on November 24, 2023

Performance Max retail campaign approaches

April 6, 2022 | 1 Comment | Wouter Veenboer
Last updated on November 24, 2023

The arrival of Performance Max (pMax) signifies a game-changer in Google Ads, redefining how ads are placed. This article serves as a quick guide for retailers, showcasing strategic ways to harness the power of Performance Max.

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