A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

August 26, 2020 | Wouter Veenboer

Multi-country advertising for Shopping Ads in Google

August 26, 2020 | Wouter Veenboer

Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...

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August 14, 2020 | Wouter Veenboer

The 10 sources for product title keyword research

August 14, 2020 | Wouter Veenboer

One of the key product ranking factors in Shopping Ads is RELEVANCE. Improved relevance means more impressions, clicks and conversions. It has all to do with making sure that Google is better able to match your product to search terms potential buyers are using. In this article you will find out what tools and sources you can...

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June 21, 2020 | 1 Comment | Wouter Veenboer
Last updated on December 13, 2022

Price Benchmark Data – Use cases

June 21, 2020 | 1 Comment | Wouter Veenboer
Last updated on December 13, 2022

By using Price Benchmark data from their Google Merchant Center, several Producthero Merchants have boosted their competitiveness. Producthero helped them to make a connection to the Price Benchmark data in their Merchant Center. In this article we present a case how a merchant connected their Google Merchant Center data to their Shopping campaigns, Google Sheets, Google Data...

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May 5, 2020 | Wouter Veenboer

Product Title Optimization for Google Shopping Ads: the ultimate guide

May 5, 2020 | Wouter Veenboer

Product title optimization is a very powerful approach to improve the performance of Shopping Campaigns in Google Ads. And it is overlooked by many advertisers. We have experienced performance uplifts of 20%-250% (!!!) for the many advertisers we have tested with. In this guide you find an extensive overview of all the best practices when you start...

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April 15, 2020 | Wouter Veenboer

Changes in support when you are with a Google CSS partner

April 15, 2020 | Wouter Veenboer

One of the questions we often get, especially from large advertisers and agencies, is how support changes on shopping campaigns when you switch your merchant center from Google Shopping CSS to a CSS Partner. In this article we explain exactly how the support structure has changed after the introduction of the CSS Program. This article was first...

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January 20, 2020 | Martijn Beumer

Raising the bar for all CSS Partners: Producthero Optimizer 

January 20, 2020 | Martijn Beumer

It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...

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January 10, 2020 | Martijn Beumer

Producthero acquires CSS platforms Comprice and Shopresult

January 10, 2020 | Martijn Beumer

Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero. The owners of Comprice (Adwise, online marketing agency from Almelo) and Shopresult (SDIM, online marketing agency from Haarlem) become agency partner of Producthero. Nick Oltvoort, Head of advertising...

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December 6, 2019 | Wouter Veenboer

What?! A CSS is advertising on behalf of me with PLA’s

December 6, 2019 | Wouter Veenboer

In the past year, I have talked to several merchants that were unpleasantly surprised to find out that multiple CSS partners advertised their products in shopping ads without letting them know.  What is the situation? In the old situation a shopping advertiser needed to have a Merchant Center that has verified the merchants domain. This is to...

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November 27, 2019 | Wouter Veenboer

G-Star selects Producthero as European CSS partner

November 27, 2019 | Wouter Veenboer

International fashion brand G-Star has selected Producthero CSS for their Shopping campaigns in Google Ads.  Producthero is one of the few Premium CSS partners that covers all European countries in the Google CSS program. Its focus is on strengthening the advertisers own campaigns, instead of running additional competing campaigns. Producthero empowers in-house search teams and agencies to...

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November 22, 2019 | Wouter Veenboer
Last updated on February 11, 2022

Why the effect of the 20% CSS discount differs per advertiser

November 22, 2019 | Wouter Veenboer
Last updated on February 11, 2022

When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC bid. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller...

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