How to become a Google CSS partner?
Do you want to know how to become a Google CSS partner? As an online marketing agency, you may have wondered why it is profitable to use a Google Comparison Shopping Service for your clients or even how you can become a CSS provider yourself. In this article, you will learn what the Comparison Shopping Services Program...
Read more
Set the same target ROAS for your shopping ad campaigns using the Labelizer Strategy
How can you get the best results from your Shopping Ad campaigns? In this article, we will show how you can achieve this by automatically segmenting products based on performance using the Labelizer Strategy. You can do this using Producthero’s platform, which will automatically segment your products assigning them a certain category or label depending on their...
Read more
How to: List products on Google Shopping
Do you want to list your products on Google Shopping? In this article we give instructions on how to sell in Google Shopping. We go through the steps to add products to the Google Merchant Center and how you can set up your first Google Shopping campaign. How does Google Shopping work? Google Shopping is a place...
Read more
Using price monitoring software to influence shopping ad performance
Product pricing has a huge impact on the performance of shopping ads and Performance Max campaigns. That is why it’s crucial to use pricing monitoring software for retailers. It’s logical, as people who shop online can easily compare prices. If multiple ads offer the same product, with a different price, people will first evaluate the lowest priced...
Read more
Thoughts on Performance Max for Retail
Not so long ago it was the job of a performance marketeer to set up advertisement campaigns and tweak the bids, channels and other settings in the Google Ads system. But with the release of Performance Max you get a tool to support your efforts, giving you more time to focus on the actual ad input and...
Read more
How to: Add a shared negative keyword list to Performance Max campaigns
A lot of people are curious how they can add a shared negative keyword list to their performance max campaigns. They want this because brand name search terms can have a big impact on your Performance Max campaign results. It’s a golden rule within Google Ads advertising to split your branded traffic from your non-branded traffic. The...
Read more
Pricing effect during the peak season on shopping campaigns
The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max...
Read more
How to: Create a new primary feed in your Google Merchant Center
In this article we will guide you through the steps of creating a new primary feed in your Google Merchant Center. An important step is adding the feed label. This step is now optional and displayed as an ‘advanced’ option. But, if you don’t fill out any value, Google will put a ‘-’ in the field. This...
Read more
Shopping advertising during economic down turns
Many shopping advertisers are thinking about the impact of an economic downturn and the anxiety of consumers to buy goods. However, economic downturns have often helped organisations to stand out. That is why my goal is to help you, as a marketing manager or business leader, to make decisions and a plan in case the economy worsens....
Read more
The perfect ROAS target for your pMax / Shopping Campaigns
One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the...
Read more