A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

September 20, 2022 | Mark Grasmayer
Last updated on May 30, 2023

How to: solve unsupported country for CSS program

September 20, 2022 | Mark Grasmayer
Last updated on May 30, 2023

Have you received the message “unsupported country for CSS program”? Luckily, there is a way to fix this issue. As you might know, the Google CSS programme is only available within Europe. That being said, sometimes merchants see this issue while switching to a Google Premium CSS partner when they are active in countries outside of the...

Read more
September 9, 2022 | Wouter Veenboer
Last updated on May 09, 2023

Switch to a Google CSS Partner – How does that work?

September 9, 2022 | Wouter Veenboer
Last updated on May 09, 2023

In this article we will explain the steps to switch your Google Merchant Center to a premium Google CSS partner like Producthero.  Watch this video to hear about the benefits of being with a CSS partner, and all the extra benefits with Producthero. And how you can switch your Merchant Center in less than 5 minutes.  Why...

Read more
June 21, 2022 | Wouter Veenboer

In Google Ads automations we trust (to some extent)

June 21, 2022 | Wouter Veenboer

PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...

Read more
June 2, 2022 | Wouter Veenboer
Last updated on May 30, 2023

Case: How G-Star RAW pushes its best products using Producthero Labelizer

June 2, 2022 | Wouter Veenboer
Last updated on May 30, 2023

In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...

Read more
April 6, 2022 | 1 Comment | Wouter Veenboer
Last updated on November 24, 2023

Performance Max retail campaign approaches

April 6, 2022 | 1 Comment | Wouter Veenboer
Last updated on November 24, 2023

The arrival of Performance Max (pMax) signifies a game-changer in Google Ads, redefining how ads are placed. This article serves as a quick guide for retailers, showcasing strategic ways to harness the power of Performance Max.

Read more
March 17, 2022 | Celina Rooijers
Last updated on September 27, 2023

How to use the Producthero  Labelizer Strategy for Performance Max Campaigns

March 17, 2022 | Celina Rooijers
Last updated on September 27, 2023

With the introduction of Performance Max campaigns, Google takes more control and gives less insights into the advertiser. The Producthero Labelizer Strategy is a perfect strategy to get more control and insights. And above all: increases the performance of your campaigns by forcing Google algorithms to be more efficient. In this article, we will go into how...

Read more
March 16, 2022 | Celina Rooijers
Last updated on September 27, 2023

Everything you need to know about Performance Max

March 16, 2022 | Celina Rooijers
Last updated on September 27, 2023

In 2022, Google Ads welcomed a new addition to its advertising toolkit – Performance Max. This highly automated campaign type is changing the face of online advertising as we know it. For example, with one PMax campaign, you are able to reach multiple channels of Google’s network. Moreover, some existing campaign subtypes (such as Smart Shopping) were...

Read more
January 27, 2022 | Wouter Veenboer
Last updated on May 30, 2023

Support: Creating unique feed (file) names in your Merchant Center

January 27, 2022 | Wouter Veenboer
Last updated on May 30, 2023

When Google tries to switch a Merchant Center to Producthero CSS, they sometimes cannot complete the process because a feed name or feed file name is not unique. In this support article we explain what you can do to change this, so we can proceed and let Google complete the switch process. Why you need a unique...

Read more
November 9, 2021 | Wouter Veenboer

Seasonality adjustments: prepare your Smart Shopping campaigns for sale peaks

November 9, 2021 | Wouter Veenboer

During the Black Friday peak or other sale periods, we see that conversion rate is often much higher. Prevent that your Smart Shopping lift off too late. Let the campaigns know a spike is coming, so Google’s algorithm can anticipate.  The Smart Shopping algorithm uses machine learning to make decisions based on historical performance data. Despite the...

Read more