The perfect ROAS target for your pMax / Shopping Campaigns
One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the...
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How to: solve unsupported country for CSS program
Have you received the message “unsupported country for CSS program”? Luckily, there is a way to fix this issue. As you might know, the Google CSS programme is only available within Europe. That being said, sometimes merchants see this issue while switching to a Google Premium CSS partner when they are active in countries outside of the...
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Switch to a Google CSS Partner – How does that work?
In this article we will explain the steps to switch your Google Merchant Center to a premium Google CSS partner like Producthero. Watch this video to hear about the benefits of being with a CSS partner, and all the extra benefits with Producthero. And how you can switch your Merchant Center in less than 5 minutes. Why...
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Hero Conf London 2022 in review: the state of the PPC industry and of course… Performance Max
It won’t be a surprise that the changing PPC landscape and Google’s game changing new campaign type Performance Max was the talk of the town at Hero Conf London 2022. Hero Conf in London, is one of the biggest PPC (Pay Per Click) conferences in Europe. The 2-day event (July 18-19, 2022) was packed with specialists and...
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In Google Ads automations we trust (to some extent)
PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...
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Case: How G-Star RAW pushes its best products using Producthero Labelizer
In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...
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Performance Max retail campaign approaches
The arrival of Performance Max (pMax) signifies a game-changer in Google Ads, redefining how ads are placed. This article serves as a quick guide for retailers, showcasing strategic ways to harness the power of Performance Max.
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How to use the Producthero Labelizer Strategy for Performance Max Campaigns
With the introduction of Performance Max campaigns, Google takes more control and gives less insights into the advertiser. The Producthero Labelizer Strategy is a perfect strategy to get more control and insights. And above all: increases the performance of your campaigns by forcing Google algorithms to be more efficient. In this article, we will go into how...
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Everything you need to know about Performance Max
In 2022, Google Ads welcomed a new addition to its advertising toolkit – Performance Max. This highly automated campaign type is changing the face of online advertising as we know it. For example, with one PMax campaign, you are able to reach multiple channels of Google’s network. Moreover, some existing campaign subtypes (such as Smart Shopping) were...
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Support: Creating unique feed (file) names in your Merchant Center
When Google tries to switch a Merchant Center to Producthero CSS, they sometimes cannot complete the process because a feed name or feed file name is not unique. In this support article we explain what you can do to change this, so we can proceed and let Google complete the switch process. Why you need a unique...
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