A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

November 15, 2019 | Wouter Veenboer
Last updated on November 19, 2019

The effect of the 20% CSS partner discount on your shopping campaigns

November 15, 2019 | Wouter Veenboer
Last updated on November 19, 2019

When you switch your Merchant Center from Google CSS to a CSS partner, you will receive 20% discount on your CPC. What is the exact effect of this discount on your campaign and what can you use this discount for improving your results? How does the discount work?  A CSS partner receives a 20% discount on the...

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November 7, 2019 | Wouter Veenboer
Last updated on November 19, 2019

What Google Shopping campaign approach works best for you?

November 7, 2019 | Wouter Veenboer
Last updated on November 19, 2019

One of the first things to consider when starting or rebuilding Shopping campaigns in Google Ads is what campaign type and approach fits best with your needs and requirements. In this article we structured and compared the different approaches.  It basically comes down to 4 Shopping campaign approaches you can choose from: 1. Manual biddingChoose your own...

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October 25, 2019 | Wouter Veenboer
Last updated on November 19, 2019

The “waterfall principle”: shopping campaign structure

October 25, 2019 | Wouter Veenboer
Last updated on November 19, 2019

The waterfall principle is a setup methodology that brings maximum control and focus to your shopping campaigns. To grow your shopping campaigns profitably this approach enables you to push harder on high converting search terms. By structuring your campaigns accordingly you get back in the driver’s seat of your shopping campaign strategy. Using a funnel model to...

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