How to: Switch your existing Performance Max campaign (containing assets) to “products only”
This article explains how to switch your existing Performance Max campaign in Google Ads that contain assets, to a “products only” (= without assets) campaign in 4 steps. By doing this, your pMax campaign will work as a Smart Shopping campaign (which doesn’t exist anymore). Why would you want to do this? Switching your Performance Max campaigns...
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Market Overview of Google CSS Partners
Many times we see advertisements from Google CSS partners claiming that they are the number one CSS in Europe. This led to an internal discussion on how we can figure out our position in the market. That’s when our CTO, Hans Wassink, came up with the idea to analyze as many Google Shopping Ads as possible. To...
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Google Product Feed: Increase your sales with product listing ads
While search ads rely on keywords, Product listing ads (PLAs) —also referred to as Google Shopping campaigns— use your existing Merchant Center product data to decide how and where to show your ads. In this article, we explore the creation of product feeds, a vital component of Google Shopping campaigns. On top of that, we’ll also provide...
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The summer sale is coming, prepare your shopping ads – 8 tips
With the Summer sale just around the corner, it is crucial to start preparing your Google Shopping campaigns. And the good news is that the sun activates consumers’ shopping drive! According to The Effect of Weather on Consumer Spending study, nice weather and abundant sunlight, which are often experienced during the Summer season, may have a positive...
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How to: Create a boost campaign alongside your Labelizer Strategy
Discover how to structure the Producthero Platform or Producthero APP and Google Ads to set up a boost campaign alongside your Labelizer Strategy and optimize seasonal or sale products.
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CASE: Rituals gained control on their Performance Max campaigns
"By using Producthero as a CSS and their additional tools we gained more control on our SSC and Performance Max campaigns. This helped us to significantly increase our volume and visibility on the Google search engine."
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Best practices to expand Google Ads in Europe as a retailer or webshop
What is the best way to expand your shopping ads in Google to Europe? We all know that there are huge differences between commercials across the globe, however, the ad formats of platforms like Google Ads might limit your creativity but still require a different approach than in your local market. That is why we’ll dive into...
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CASE: How Badmeubelnet increased its revenue from Google Shopping Ads by 61% for the bathroom furniture product category
"With the title optimizations, we can create so much more volume, which is why I deploy it with other e-commerce clients as well. The advantage of the Producthero Optimizer is that you can immediately see the product performance and search volume."
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Optimize your Labelizer Strategy – What to do after setting up your Product segmentation labels?
What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can segment your products based on performance. This enables you to set the right budget for your different products since they all behave differently. But what should you do next to optimize your Shopping Ad campaigns if they have been running for...
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CASE: IWB boosts shopping ad performance for their customers
“Since IWB offers Producthero’s solutions, we are always able to improve the results of shopping customers. I’m really happy that Producthero also listens to ideas to improve the tools, and to see how they implement requests for product changes.”
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