PRODUCTHERO ACADEMY: A LEARNING PLATFORM AVAILABLE TO ALL PRODUCTHERO’S CLIENTS AND PARTNERS
Starting in April 2024, all Producthero clients and partners can access the Producthero Academy, a compilation of 3 courses elaborated by Shopping Ads and PPC specialists to provide retail and e-commerce advertisers with all the knowledge needed to drive better results to their campaigns.
As part of our goal of creating innovative and easy-to-use tools for advertisers running Google Shopping ads and Performance Max campaigns, the expert team at Producthero has created a dynamic learning platform designed to improve your skill set, drive better results, and get improved returns for both your clients and your own campaigns.
WHAT IS THE MAIN GOAL OF PRODUCTHERO ACADEMY?
Producthero Academy has been created by a team of PPC and Shopping Ad Specialists with the needs of agencies and retailers in focus.
Its main objectives are:
- Assisting retailers and agencies in the onboarding and training of new employees.
- Offering a platform for current agency employees to elevate and refine their skill sets.
- Empowering agencies and PPC specialists to demonstrate their expertise through official certification.
WHAT CAN YOU EXPECT TO FIND IN PRODUCTHERO ACADEMY?
Producthero Academy comprises 3 different levels: Fundamentals, Intermediate and Advanced (available soon) that cover everything you need to drive better results for your Google Shopping campaigns.
Each level consists of different modules that include engaging video lessons, additional resources such as articles, explanatory images, templates, etc. and a self-assessment.
Among the covered topics you can find:
- Anything related to your Merchant Center, including how to connect it with your Google ads account, how to set up primary and supplemental feeds, and how feed rules work
- How to decide your bidding and budget and calculate the optimal target ROAS for your campaigns
- Creating pMax campaigns from scratch
- Basic and advanced campaign approaches
- Audience targeting and bidding strategies
- How to optimize your product titles
- How Labelizer Strategy works and how to apply it to Performance Max campaigns
- How to properly set up conversion tracking and the differences between Google Ads and Google Analytics conversion tracking
- And much more
Within Producthero Academy, you will also have access to invaluable insights and perspectives of special guests like Miles McNair, Google Ads Specialist and co-founder of PPC Mastery, who gives a deep perspective on best practices on Performance Max assets.
Additionally, you will join a community of specialists, fostering an environment where you can share your best practices and discuss tactics and strategies with other course members.
HOW CAN YOU ACCESS PRODUCTHERO ACADEMY?
Producthero Academy can be easily accessed here.
The sign-up process takes less than 2 minutes and you will receive the access via the email you have provided.
Within Producthero Academy, you can enrol on the different courses available.
GET AN OFFICIAL CERTIFICATE
At the end of each course, you will find a final exam to test all the knowledge and skills you have acquired. After successfully passing the exam, you will get an official certificate that you can share with your social media community or customers.
INNOVATIVE AND UP-TO-DATE CONTENT
As part of Producthero’s commitment to providing innovative and up-to-date content, our dedicated team of advertising specialists continuously works to ensure that you have access to the most relevant and effective materials to maximize the potential of your Google Shopping and Performance Max campaigns.
JOIN PRODUCHTERO ACADEMY TODAY
Whether you’re an advertiser in an agency or an e-commerce retailer using Producthero, request access to Producthero Academy.
Begin mastering strategies and tactics to elevate your Google Shopping ads’ performance and increase your campaigns’ revenue.