Seasonality adjustments: prepare your Smart Shopping campaigns for sale peaks
During the Black Friday peak or other sale periods, we see that conversion rate is often much higher. Prevent that your Smart Shopping lift off too late. Let the campaigns know a spike is coming, so Google’s algorithm can anticipate. The Smart Shopping algorithm uses machine learning to make decisions based on historical performance data. Despite the...
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Are your Shopping campaigns ready for the peak?
Peak Month has started! Are you ready? What can you expect from this year’s peak? In this article we share some numbers and insights. And 3 valuable tips to ensure your Shopping campaigns are ready for 2021’s holiday peak. The 2021 peak: what can we expect? Last year, online retail had its biggest peak season ever, with...
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Producthero Labelizer Strategy: forcing Google and Performance Max to be more efficient
Producthero’s Labelizer Strategy offers merchants a solution to the problem of losing control when using Performance Max campaigns in Google Ads. This solution forces Google’s Performance Max algorithm to make more efficient choices. Advertisers already using the solution are seeing improvements of up to 30% and more. Advertisers such as Rituals and G-Star RAW, among others, took...
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A/B tested: Smart shopping versus regular shopping campaigns
Producthero had the opportunity to split test Smart Shopping campaigns together with a group of advertisers. We enabled several advertisers to run a campaign experiment to answer the question: do Smart Shopping campaigns outperform regular Shopping campaigns? The results differ between advertisers, but in almost all cases the smart shopping campaigns outperformed the regular shopping campaigns. This...
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Guide to the Producthero blog content
This content guide is like a table of content to all of our blog posts. Everything we have written in a nice and structured way 🙂 Where to start? This article should be read by everybody who is working with Shopping Ads: MUST-READ: The 3 Shopping Ads Ranking factors The 3 Shopping Ads Ranking Factors framework is...
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How to check if you are admin user in your Merchant Center?
The confirmation email for a switch to Producthero CSS needs to be sent from an email address that has Admin access to the Merchant Center. It is very easy to check if you have admin access with your email address: Sign in with your email address to the Merchant Center you want to switch: https://merchants.google.com/ Check if...
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Possible reasons when you don’t see the effect of the switch to a CSS partner
When you switch to Producthero CSS, you get a 20% discount on your CPC bid. Depending on your strategy and settings you will notice higher volume or improved profitability in your Google Ads account. Thousands of merchants that already switched to Producthero CSS experienced this already. But what if you do not see the effect of the...
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How do I see the effect of the CSS partner discount in my Google Ads account?
Discover how the 20% discount in CPC after switching to Producthero CSS transforms manual and automated bidding, influencing campaign volume, average CPC, and profitability. Explore real examples and understand why the effects vary for each advertiser.
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How price competitiveness influences shopping campaign performance – 3 cases
Ever wondered why Google has added Price Competitiveness reports to your Google Merchant Center? It is because your price position has a big impact on the performance of your Shopping campaigns. In this article we show 3 interesting cases that explain changes in performance using price benchmark data. There are two ways your price competitiveness influences your...
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Google Free Listings and CSS Partners
Uncover the power of Google Free Listings! This article guides you through leveraging your Google CSS Partner's Merchant Center to seamlessly integrate your products for free. Learn the benefits, check eligibility, and boost your online presence. Watch the tutorial for step-by-step configuration. Don't miss the chance to enhance visibility and reach a broader audience.
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