In Google Ads automations we trust (to some extent)
PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...
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Case: How G-Star RAW pushes its best products using Producthero Labelizer
In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...
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Performance Max retail campaign approaches
The arrival of Performance Max (pMax) signifies a game-changer in Google Ads, redefining how ads are placed. This article serves as a quick guide for retailers, showcasing strategic ways to harness the power of Performance Max.
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How to use the Producthero Labelizer Strategy for Performance Max Campaigns
With the introduction of Performance Max campaigns, Google takes more control and gives less insights into the advertiser. The Producthero Labelizer Strategy is a perfect strategy to get more control and insights. And above all: increases the performance of your campaigns by forcing Google algorithms to be more efficient. In this article, we will go into how...
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Everything you need to know about Performance Max
In 2022, Google Ads welcomed a new addition to its advertising toolkit – Performance Max. This highly automated campaign type is changing the face of online advertising as we know it. For example, with one PMax campaign, you are able to reach multiple channels of Google’s network. Moreover, some existing campaign subtypes (such as Smart Shopping) were...
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Support: Creating unique feed (file) names in your Merchant Center
When Google tries to switch a Merchant Center to Producthero CSS, they sometimes cannot complete the process because a feed name or feed file name is not unique. In this support article we explain what you can do to change this, so we can proceed and let Google complete the switch process. Why you need a unique...
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Seasonality adjustments: prepare your Smart Shopping campaigns for sale peaks
During the Black Friday peak or other sale periods, we see that conversion rate is often much higher. Prevent that your Smart Shopping lift off too late. Let the campaigns know a spike is coming, so Google’s algorithm can anticipate. The Smart Shopping algorithm uses machine learning to make decisions based on historical performance data. Despite the...
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Are your Shopping campaigns ready for the peak?
Peak Month has started! Are you ready? What can you expect from this year’s peak? In this article we share some numbers and insights. And 3 valuable tips to ensure your Shopping campaigns are ready for 2021’s holiday peak. The 2021 peak: what can we expect? Last year, online retail had its biggest peak season ever, with...
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Producthero Labelizer Strategy: forcing Google and Performance Max to be more efficient
Producthero’s Labelizer Strategy helps merchants regain control in Google's Performance Max campaigns, improving efficiency and performance by up to 30%.
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A/B tested: Smart shopping versus regular shopping campaigns
Producthero had the opportunity to split test Smart Shopping campaigns together with a group of advertisers. We enabled several advertisers to run a campaign experiment to answer the question: do Smart Shopping campaigns outperform regular Shopping campaigns? The results differ between advertisers, but in almost all cases the smart shopping campaigns outperformed the regular shopping campaigns. This...
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