How to: Create a new primary feed in your Google Merchant Center
In this article, we will guide you through the steps of creating a new primary feed in your Google Merchant Center. An important step is adding the feed label. This step is now optional and displayed as an ‘advanced’ option. But, if you don’t fill out any value, Google will put a ‘-’ in the field. This...
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Shopping advertising during economic down turns
Many shopping advertisers are thinking about the impact of an economic downturn and the anxiety of consumers to buy goods. However, economic downturns have often helped organisations to stand out. That is why my goal is to help you, as a marketing manager or business leader, to make decisions and a plan in case the economy worsens....
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The perfect ROAS target for your pMax / Shopping Campaigns
One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the...
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How to: solve unsupported country for CSS program
Have you received the “unsupported country for CSS program” message in your Merchant Center account? Don’t worry – there’s an easy fix! In this article, we will guide you through the steps to resolve this issue. What causes this warning? The Google CSS program is only available in 21 European countries. If you switch to a CSS...
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Switch to a Google CSS Partner – How does it work?
In this article, we explain the simple steps you have to follow to switch your Google Merchant Center from Google Shopping CSS to a premium Google CSS partner.
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Hero Conf London 2022 in review: the state of the PPC industry and of course… Performance Max
It won’t be a surprise that the changing PPC landscape and Google’s game changing new campaign type Performance Max was the talk of the town at Hero Conf London 2022. Hero Conf in London, is one of the biggest PPC (Pay Per Click) conferences in Europe. The 2-day event (July 18-19, 2022) was packed with specialists and...
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In Google Ads automations we trust (to some extent)
PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...
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Case: How G-Star RAW pushes its best products using Producthero Labelizer
In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...
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Performance Max retail campaign approaches
The arrival of Performance Max (pMax) signifies a game-changer in Google Ads, redefining how ads are placed. This article serves as a quick guide for retailers, showcasing strategic ways to harness the power of Performance Max.
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How to use the Producthero Labelizer Strategy for Performance Max Campaigns: Set this up in Producthero Platform and Google Ads.
With the introduction of Performance Max campaigns in 2022, Google takes more control while providing fewer insights to advertisers. The Producthero Labelizer Strategy is the perfect strategy to regain control and get more insights. Most importantly, implementing this strategy can significantly boost your campaign performance by pushing Google’s algorithms to work more efficiently. In this article, we’ll...
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