A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

April 13, 2021 | Wouter Veenboer
Last updated on November 24, 2023

How do I see the effect of the CSS partner discount in my Google Ads account?

April 13, 2021 | Wouter Veenboer
Last updated on November 24, 2023

Discover how the 20% discount in CPC after switching to Producthero CSS transforms manual and automated bidding, influencing campaign volume, average CPC, and profitability. Explore real examples and understand why the effects vary for each advertiser.

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February 19, 2021 | Wouter Veenboer
Last updated on May 30, 2023

How price competitiveness influences shopping campaign performance – 3 cases

February 19, 2021 | Wouter Veenboer
Last updated on May 30, 2023

Ever wondered why Google has added Price Competitiveness reports to your Google Merchant Center? It is because your price position has a big impact on the performance of your Shopping campaigns. In this article we show 3 interesting cases that explain changes in performance using price benchmark data.  There are two ways your price competitiveness influences your...

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February 16, 2021 | Wouter Veenboer
Last updated on May 15, 2024

Google Free Listings and CSS Partners

February 16, 2021 | Wouter Veenboer
Last updated on May 15, 2024

Uncover the power of Google Free Listings! This article guides you through leveraging your Google CSS Partner's Merchant Center to seamlessly integrate your products for free. Learn the benefits, check eligibility, and boost your online presence. Watch the tutorial for step-by-step configuration. Don't miss the chance to enhance visibility and reach a broader audience.

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December 4, 2020 | Wouter Veenboer
Last updated on April 16, 2024

The 3 Shopping Ads ranking factors

December 4, 2020 | Wouter Veenboer
Last updated on April 16, 2024

The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can optimize to make your products appear more often: the 3 Shopping Ads Ranking factors. You can compare it with the 3 well-known ranking factors of SEO (technique,...

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October 28, 2020 | Wouter Veenboer

CASE: How Wehkamp boosted Shopping Ads volume with Producthero Optimizer

October 28, 2020 | Wouter Veenboer

Wehkamp (top 5 e-Commerce player in the Netherlands) boosted the visibility and performance of their Shopping Ads using Producthero Optimizer. In an isolated test the impression volume of the optimized products doubled while staying within their ROAS objectives. Mitch Komen, PPC specialist at Wehkamp: Producthero Optimizer has yielded great results. In a structured environment, we have access...

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August 26, 2020 | Wouter Veenboer
Last updated on November 10, 2023

Multi-country advertising for Shopping Ads in Google

August 26, 2020 | Wouter Veenboer
Last updated on November 10, 2023

Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...

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August 14, 2020 | Wouter Veenboer
Last updated on May 24, 2023

10 sources for product title keyword research for Google’s shopping ads

August 14, 2020 | Wouter Veenboer
Last updated on May 24, 2023

In this article, you will find tools and sources to optimize your product titles for shopping ads in Google. A key product ranking factor in Shopping Ads for Google is RELEVANCE. Improved relevance means more impressions, clicks, and conversions on your shopping ads in Google. It has all to do with making sure that Google is better...

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June 21, 2020 | 1 Comment | Wouter Veenboer
Last updated on May 15, 2024

Price Benchmark Data – Use cases

June 21, 2020 | 1 Comment | Wouter Veenboer
Last updated on May 15, 2024

By using Price Benchmark data from their Google Merchant Center, several Producthero Merchants have boosted their competitiveness. Producthero helped them to make a connection to the Price Benchmark data in their Merchant Center. In this article we present a case how a merchant connected their Google Merchant Center data to their Shopping campaigns, Google Sheets, Google Data...

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May 5, 2020 | Wouter Veenboer
Last updated on May 15, 2024

Product Title Optimization for Shopping Ads on Google: the ultimate guide

May 5, 2020 | Wouter Veenboer
Last updated on May 15, 2024

Unlock the potential of your Google Ads with this ultimate guide! Discover the secrets behind Product Title Optimization, proven to elevate performance by 20%-250%. Learn how to maximize ad visibility, improve click rates, and boost conversions.

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April 15, 2020 | Wouter Veenboer
Last updated on November 09, 2023

Changes in support when you are with a Google CSS partner

April 15, 2020 | Wouter Veenboer
Last updated on November 09, 2023

Understanding Google Shopping CSS & CSS Partner Support | Learn the changes in support structure post-CSS Program. Discover strategic shifts and essential considerations when choosing your CSS

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