The 3 Shopping Ads ranking factors
The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can optimize to make your products appear more often: the 3 Shopping Ads Ranking factors. You can compare it with the 3 well-known ranking factors of SEO (technique,...
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CASE: How Wehkamp boosted Shopping Ads volume with Producthero Optimizer
Wehkamp (top 5 e-Commerce player in the Netherlands) boosted the visibility and performance of their Shopping Ads using Producthero Optimizer. In an isolated test the impression volume of the optimized products doubled while staying within their ROAS objectives. Mitch Komen, PPC specialist at Wehkamp: Producthero Optimizer has yielded great results. In a structured environment, we have access...
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Multi-country advertising for Shopping Ads in Google
Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...
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10 sources for product title keyword research for Google’s shopping ads
In this article, you will find tools and sources to optimize your product titles for shopping ads in Google. A key product ranking factor in Shopping Ads for Google is RELEVANCE. Improved relevance means more impressions, clicks, and conversions on your shopping ads in Google. It has all to do with making sure that Google is better...
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Price Benchmark Data – Use cases
By using Price Benchmark data from their Google Merchant Center, several Producthero Merchants have boosted their competitiveness. Producthero helped them to make a connection to the Price Benchmark data in their Merchant Center. In this article we present a case how a merchant connected their Google Merchant Center data to their Shopping campaigns, Google Sheets, Google Data...
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Product Title Optimization for Shopping Ads on Google: the ultimate guide
Unlock the potential of your Google Ads with this ultimate guide! Discover the secrets behind Product Title Optimization, proven to elevate performance by 20%-250%. Learn how to maximize ad visibility, improve click rates, and boost conversions.
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Changes in support when you are with a Google CSS partner
Understanding Google Shopping CSS & CSS Partner Support | Learn the changes in support structure post-CSS Program. Discover strategic shifts and essential considerations when choosing your CSS
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Raising the bar for all CSS Partners: Producthero Optimizer
It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...
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Producthero acquires CSS platforms Comprice and Shopresult
Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero. The owners of Comprice (Adwise, online marketing agency from Almelo) and Shopresult (SDIM, online marketing agency from Haarlem) become agency partner of Producthero. Nick Oltvoort, Head of advertising...
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What?! A CSS is advertising on behalf of me with Product Listing Ads
In the past year, I have talked to several merchants who were unpleasantly surprised to find out that multiple CSS partners advertised their products in Shopping ads without letting them know. What is the situation? In the old situation, a shopping advertiser needed to have a Merchant Center that verified the merchants’ domain. This is to make...
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