Last updated on May 30, 2023
Guide to the Producthero blog content
This content guide is like a table of content to all of our blog posts. Everything we have written in a nice and structured way 🙂
Where to start?
This article should be read by everybody who is working with Shopping Ads:
MUST-READ: The 3 Shopping Ads Ranking factors
The 3 Shopping Ads Ranking Factors framework is a perfect starting point to understand how you can improve the performance of your Shopping campaigns.
1. BID
Google CSS partners
Why you should pick Producthero as the CSS partner for your campaigns:
- Producthero CSS (Product page)
All general questions about the CSS:
Blogs about the effectiveness of working with a CSS partner:
- The effect of the 20% CSS partner discount on your Shopping campaigns
- Why the effect of the 20% CSS discount differs per advertiser
- How do I see the effect of the CSS partner discount in my Google Ads account?
- Possible reasons when you don’t see the effect of the switch to a CSS partner
About management of CSS partners:
- What? A CSS is advertising on behalf of me with PLA’s?
- Google Free Listings and CSS partners
- Changes in support when you are with a CSS partner
Bid strategies
- What Google Shopping campaign approach works best for you?
- The “waterfall principle”: Shopping campaign structure
- A/B tested: Smart Shopping versus regular shopping campaigns
2. RELEVANCE
About Producthero Optimizer, (our super awesome tool, available for free for all Producthero CSS advertisers):
- Producthero Optimizer (Product page)
About Relevance Optimization:
- Product title optimization for Google Shopping Ads: The Ultimate Guide
- The 10 sources for Product Title keyword research
Cases:
3. MARKET
About our solution to boost your competitiveness:
- Price Benchmark Connection (Product page)
About working with price benchmark data:
- How price competitiveness influences shopping campaign performance – cases
- Price benchmark data – Use cases
About Producthero
Overview of our solutions:
Blog posts about Producthero:
- G-Star selects Producthero as European CSS partner
- Producthero acquires CSS platforms Comprice and Shopresult
- Raising the bar for all CSS partners: Producthero Optimizer
