A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

January 20, 2020 | Martijn Beumer

Raising the bar for all CSS Partners: Producthero Optimizer 

January 20, 2020 | Martijn Beumer

It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...

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January 10, 2020 | Martijn Beumer

Producthero acquires CSS platforms Comprice and Shopresult

January 10, 2020 | Martijn Beumer

Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero. The owners of Comprice (Adwise, online marketing agency from Almelo) and Shopresult (SDIM, online marketing agency from Haarlem) become agency partner of Producthero. Nick Oltvoort, Head of advertising...

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December 6, 2019 | Wouter Veenboer
Last updated on November 24, 2023

What?! A CSS is advertising on behalf of me with Product Listing Ads

December 6, 2019 | Wouter Veenboer
Last updated on November 24, 2023

In the past year, I have talked to several merchants who were unpleasantly surprised to find out that multiple CSS partners advertised their products in Shopping ads without letting them know.  What is the situation? In the old situation, a shopping advertiser needed to have a Merchant Center that verified the merchants’ domain. This is to make...

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November 27, 2019 | Wouter Veenboer

G-Star selects Producthero as European CSS partner

November 27, 2019 | Wouter Veenboer

International fashion brand G-Star has selected Producthero CSS for their Shopping campaigns in Google Ads.  Producthero is one of the few Premium CSS partners that covers all European countries in the Google CSS program. Its focus is on strengthening the advertisers own campaigns, instead of running additional competing campaigns. Producthero empowers in-house search teams and agencies to...

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November 22, 2019 | Wouter Veenboer
Last updated on February 11, 2022

Why the effect of the 20% CSS discount differs per advertiser

November 22, 2019 | Wouter Veenboer
Last updated on February 11, 2022

When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC bid. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller...

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November 15, 2019 | Wouter Veenboer
Last updated on June 10, 2024

The effect of the 20% Google CSS partner discount on your Shopping campaigns

November 15, 2019 | Wouter Veenboer
Last updated on June 10, 2024

Boost your Shopping campaigns with a 20% discount on the cost-per-click when switching from Google CSS to a CSS partner. Learn how this discount improves your visibility and strategies to either increase your campaign volume or improve profitability. Also discover how automated bidding strategies can benefit from this discount.

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November 7, 2019 | Wouter Veenboer
Last updated on November 19, 2019

What Google Shopping campaign approach works best for you?

November 7, 2019 | Wouter Veenboer
Last updated on November 19, 2019

One of the first things to consider when starting or rebuilding Shopping campaigns in Google Ads is what campaign type and approach fits best with your needs and requirements. In this article we structured and compared the different approaches.  It basically comes down to 4 Shopping campaign approaches you can choose from: 1. Manual biddingChoose your own...

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October 25, 2019 | Wouter Veenboer
Last updated on May 30, 2023

The “waterfall principle”: shopping campaign structure

October 25, 2019 | Wouter Veenboer
Last updated on May 30, 2023

The waterfall principle is a setup methodology that brings maximum control and focus to your shopping campaigns. To grow your shopping campaigns profitably this approach enables you to push harder on high converting search terms. By structuring your campaigns accordingly you get back in the driver’s seat of your shopping campaign strategy. Using a funnel model to...

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