Case study: how Lucardi boosted CTR, revenue and margins with the joint power of Producthero and Channable solutions
To scale both revenue and efficiency in Shopping ad campaigns, Lucardi teamed up with Adwise and leveraged the combined use of Producthero and Channable. By optimising their product feed with Producthero’s Products AI and Channable’s powerful rules engine to create advanced product segmentations based on key business variables like margins and stock levels, Lucardi achieved up to 18% uplift in CTR, +20% in revenue, and +15% in margin.
Challenge: Increase revenue and margin level
With the help of Adwise, Lucardi was one of the early adopters of the Producthero Labelizer Strategy. This strategy enabled them to easily categorise products across different labels based on their performance, which resulted in very positive results and in the improvement of the efficiency of Lucardi’s campaigns.
However, like many other e-commerce players, Lucardi’s performance is heavily influenced by external factors like promotions, profit margins, stock levels, and individual product performance. These factors made it clear that it was necessary to go a step further to keep growing the business.
In order to truly impact Lucardi’s revenue and margin level, Adwise took on the challenge of optimising the product data input used in Google Ads, not just by improving feed attributes, but also by building more intelligent product segmentations based on critical variables for the business.
Approach and implementation: Boosting campaigns with Producthero’s Products AI and Channable’s Rules Engine
First step: Optimise product feed with Producthero
Before focusing on optimising Lucardi’s campaign structures, Adwise first had to optimise a feed of more than 30,000 products for 3 different countries (in two languages). To do this, they used Producthero’s Products AI, which allowed them to save a considerable amount of time and manual work.
When using Products AI to optimise their titles, descriptions, and other product attributes, they used customised prompts and started by optimising products labelled as “Heroes” that had low-quality titles and descriptions. After that, they continued with the rest of the product assortment.
“Optimising the product titles had been on our task list for quite some time. Thanks to Producthero’s Products AI, we were able to make these adjustments quite easily, allowing us to optimise all product titles with minimal time investment. As the cherry on top, we’re also seeing excellent results from this”. Dennis Westerbeek, Teamlead & Sr. Digital Advertising Specialist at Adwise
Second step: Import optimised feed into Channable’s platform to enable rule-based product segmentation
After enriching the product feed with Products AI, they imported the optimised feed, together with their supplemental feeds with both Price Benchmark and Labelizer data, to Channable’s platform. Within Channable, they ensured that this improved feed was used for both organic Shopping listings and paid Shopping ads in Google. But beyond simply updating product information, the goal was to enrich the campaigns with actionable business data.
To do this, Adwise and Lucardi identified the most important variables that influence product performance (such as stock levels and profit margins). Each product received a score for each of these variables. These scores were then used to segment their campaigns more effectively.
Using Channable’s rule engine, they segmented the product catalogue into performance-based groups or “buckets”, from high-performing to low-performing products. Each group was assigned a different ROAS (Return on Ad Spend) target in Google Ads. This made it possible to prioritise budget and visibility for the products with the greatest impact on Lucardi’s revenue and margins.
These were the structured rules used within Channable to enrich the campaign data even further:
- Rules were used to exclude products that fall below a set margin threshold
- ‘Villains’ that did not fulfil the cost of conversion or margin standards (previously identified in Producthero) were excluded with Channable rules
Results
After the joint use of Producthero and Channable solutions, these were the key outcomes for Lucardi:
- +18% CTR in Belgium and the Netherlands and +15% CTR in Germany
After using Products AI to optimise product feeds, Lucardi and Adwise compared campaign performance over four months in 2025 with the same period in 2024. The results showed a significant uplift in click-through rates: +18% in the Netherlands and Belgium, and +15% in Germany.
Thanks to the optimised feed, Lucardi was able to drive more relevant traffic to its website and increase conversion rates across multiple pages.
- +20% revenue and +15% contribution margin through advanced bucketing in Channable
By pushing the right products at the right time, Lucardi and Adwise leveraged advanced bucketing in Channable to grow period-over-period (PoP) revenue by 20% and increase contribution margin by 15%.
“Next to visible improvements in these metrics, it gave many more insights into how our product performs and gave inspiration to our category managers.” Dennis Westerbeek, Teamlead & Sr. Digital Advertising Specialist at Adwise
Next steps
While the current campaign results are already very promising, Lucardi and Adwise see further opportunities to drive growth. The next step is to enrich their product buckets with additional business variables that can be managed directly within Channable. Additionally, they aim to shift from a reactive to a predictive approach, that is, using data to anticipate performance trends rather than responding to them.
Beyond Google Shopping and Google Ads, Channable also enables Lucardi to manage a wide range of additional channels from a single platform, including social commerce channels like TikTok, Meta, Pinterest, and Snapchat, as well as comparison sites such as Beslist.nl. This omnichannel setup will play a key role in scaling performance across platforms.
Testimonial
About Adwise
- Adwise is a full-service digital agency that supports large international and SME companies like Ausnutria and Spar
- Founded in 2005
- Based in Almelo and Utrecht (The Netherlands)
- https://www.adwise-agency.com/
About Lucardi
- Lucardi is a jewellery store founded in 1988. With more than 100 physical stores, it is one of the biggest jewellery shops in the Benelux region. In addition to its physical stores, Lucardi also operates online stores in the Netherlands, Belgium, and Germany.
- Headquarters based in The Hague (The Netherlands)
- https://www.lucardi.nl
About Producthero and Channable: A combined force
Channable, the leading multichannel e-commerce platform, and Producthero, Europe’s largest premium Google Comparison Shopping Service (CSS) partner, have joined forces. This strategic move combines Producthero’s expertise in optimising Google Shopping ads—including a vital 20% margin advantage—with Channable’s multichannel feed management and marketplace integration capabilities. Together, we’re creating a unified, powerful platform that enables brands, retailers, and agencies to streamline complex multichannel e-commerce operations, gain a significant competitive edge, and drive growth more efficiently.
How Producthero customers use Channable for cross-channel product listings, advertising, and insights
Many Producthero clients also use Channable to enhance their product feed management, automate marketplace listings, and advertising campaigns. With Channable, marketplace coordinators, performance marketing experts and social media managers can efficiently work together across Google, Amazon, bol, Meta, and beyond.
With a seamless integration with Producthero for enhanced performance insights, key features of Channable include:
- Rule-based feed editing to easily clean and structure product data. Optimise product data with advanced rules for full visibility. Get your Shopping ads and product listings to the next level.
- Campaign generation across multiple channels and ad formats.
- Dynamic creation of images using customizable templates.
- Optimisation of campaigns with real-time data to improve efficiency and results, for example by using POAS to identify and boost the most profitable products.
Do you advertise on multiple channels? Try Channable today