Specialist in The Spotlight: Irina Sabrjanskaja
In our new interview series, “Specialist in the Spotlight,” we sit down with Irina Sabrjanskaja, CEO of eCommer and a leading PPC expert in Germany.
Read moreHow to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
Read moreCase study: Packlinq conducted an A/B test with the Labelizer Strategy
With the help of Olifant Media and Producthero, Packlinq experienced an overall ROAS increase of 93% for the Labelizer campaigns after implementing a strategic A/B test.
Read moreCase Study: How Habitium increased the visibility of their Shopping ads in Spain by switching to Producthero CSS
Learn how Habitium increased their Shopping ads visibility in Spain by 25% after switching to Producthero CSS. Discover how they lowered CPC, and increased clicks, and impressions.
Read moreHow Producthero makes a big difference
Discover the advantages of Producthero for advertisers and agencies. From being the top Google CSS platform in Europe to offering unrivaled customer support, enhanced control over Shopping Ads, and unmatched financial benefits.
Read moreThe Power of AI in Google Shopping: Smart Strategies and Tools for E-commerce Growth
How can you use Artificial Intelligence (AI) as a performance marketer in e-commerce? In this article, we will focus on how e-commerce businesses can benefit from using AI solutions and, specifically, how those e-commerce businesses that use Google Ads to promote their products can improve the efficiency and effectiveness of their Shopping Ads strategy by using Artificial Intelligence tools.
Read moreCase study: How Fuelyourbody increased its conversions by 225% using Producthero CSS for product segmentation.
“Switching our campaigns to Performance Max enabled us to better use audiences. Additionally, by using Producthero we got even more insights in performance max and we were able to boost the conversions and achieve a better return on ad spend (ROAS).”
Read moreCASE: Analysis of Vestiaire Collective’s shopping campaign performance in Germany: comparing Google CSS and Producthero CSS test results
"After five weeks of running the campaigns, we noted a substantial 17% decrease in CPC for the campaign utilizing Producthero CSS compared to the Google CSS campaign."
Read moreE-Commerce in Germany: Breaking Down the 11 Best Marketplaces for Your Business
Unlock the secrets to success in the dynamic German e-commerce landscape of 2023. From giants like Amazon and eBay to thriving on niche platforms like Avocadostore.de, this comprehensive guide provides detailed insights and strategies for businesses seeking to establish a strong online presence.
Read moreOptimize your Labelizer Strategy – What to do after setting up your Product segmentation labels?
What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can segment your products based on performance. This enables you to set the right budget for your different products, since they all behave differently. But what should you do next to optimize your Shopping Ad campaigns if they are running for a...
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