How Performance Max Display placements are hurting your performance (and your brand)
Running Google Ads with Performance Max (PMax)? Your ads may be appearing on low-quality, irrelevant, or harmful sites, wasting your budget and damaging your brand, all while giving you little control over where they show up. This article dives into these risks and explains how Producthero’s tools can help you regain control, optimize performance, and protect your brand.
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A guide to Review Stars in Google Shopping
Boost your online sales with Google Shopping reviews. Learn the differences between seller and product ratings, how review data is aggregated and how to get reviews to show in Google Shopping.
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CASE STUDY: A/B Test – Products AI proves its power with a 66% increase in clicks and a +14% CTR
Discover how Aaiko’s A/B test with Producthero’s Products AI resulted in a 66% increase in clicks and 14% higher CTR. Find out the test results and upcoming optimization strategies.
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Specialist in The Spotlight: Anu Adegbola
This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals.
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Specialist in The Spotlight: Ruben Runneboom
This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals.
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Specialist in The Spotlight: Charley Brennand
This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals.
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Specialist in The Spotlight: Irina Sabrjanskaja
In our new interview series, “Specialist in the Spotlight,” we sit down with Irina Sabrjanskaja, CEO of eCommer and a leading PPC expert in Germany.
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How to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
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CASE: Analysis of Vestiaire Collective’s shopping campaign performance in Germany: comparing Google CSS and Producthero CSS test results
"After five weeks of running the campaigns, we noted a substantial 17% decrease in CPC for the campaign utilizing Producthero CSS compared to the Google CSS campaign."
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CASE: hobbyshop-online.nl uses automatic product segmentation for Performance Max
hobbyshop-online.nl increased their shopping ad results using Producthero as their Google CSS partner. Additionally, they implemented Producthero’s Labelizer Strategy to segment products based on their performance. This allowed them to set the right budget for each campaign group in Performance Max.
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