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January 30, 2025 | Zosia Szafranska

Specialist in The Spotlight: Anu Adegbola

January 30, 2025 | Zosia Szafranska

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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December 16, 2024 | Zosia Szafranska

Specialist in The Spotlight: Ruben Runneboom

December 16, 2024 | Zosia Szafranska

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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September 19, 2024 | Zosia Szafranska
Last updated on November 07, 2024

Specialist in The Spotlight: Charley Brennand

September 19, 2024 | Zosia Szafranska
Last updated on November 07, 2024

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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August 12, 2024 | Mireia Álvarez
Last updated on September 30, 2024

How to set up the supplemental feed in Google Merchant Center Next & What else is new 

August 12, 2024 | Mireia Álvarez
Last updated on September 30, 2024

Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.

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January 29, 2024 | Mireia Álvarez
Last updated on March 29, 2024

CASE: hobbyshop-online.nl uses automatic product segmentation for Performance Max

January 29, 2024 | Mireia Álvarez
Last updated on March 29, 2024

hobbyshop-online.nl increased their shopping ad results using Producthero as their Google CSS partner. Additionally, they implemented Producthero’s Labelizer Strategy to segment products based on their performance. This allowed them to set the right budget for each campaign group in Performance Max.

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January 24, 2024 | Mireia Álvarez
Last updated on January 25, 2024

CASE: How Decathlon Germany effectively reaches its audience and generates higher revenue by leveraging Producthero’s CSS

January 24, 2024 | Mireia Álvarez
Last updated on January 25, 2024

Decathlon Germany keeps growing fast, with a 28% increase in sales in 2022. They have been working with Producthero since June 2022 to enhance the efficiency and effectiveness of its digital marketing and Search Engine Advertising (SEA) strategies.

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October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Prepare your Shopping ads for Peak Season in 2023

October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below).  In this article, we go through 6...

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