Google Shopping

April 9, 2024 | Wouter Veenboer
Last updated on April 19, 2024

How Producthero makes a big difference

April 9, 2024 | Wouter Veenboer
Last updated on April 19, 2024

Discover the advantages of Producthero for advertisers and agencies. From being the top Google CSS platform in Europe to offering unrivaled customer support, enhanced control over Shopping Ads, and unmatched financial benefits.

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January 29, 2024 | Mireia Álvarez
Last updated on March 29, 2024

CASE: hobbyshop-online.nl uses automatic product segmentation for Performance Max

January 29, 2024 | Mireia Álvarez
Last updated on March 29, 2024

hobbyshop-online.nl increased their shopping ad results using Producthero as their Google CSS partner. Additionally, they implemented Producthero’s Labelizer Strategy to segment products based on their performance. This allowed them to set the right budget for each campaign group in Performance Max.

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October 30, 2023 | Mireia Álvarez
Last updated on May 15, 2024

The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability

October 30, 2023 | Mireia Álvarez
Last updated on May 15, 2024

When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...

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October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Optimizing your Google Business Profile for retailers to boost on- and offline sales

October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...

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October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Prepare your Shopping ads for Peak Season in 2023

October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below).  In this article, we go through 6...

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October 13, 2023 | Mireia Álvarez
Last updated on March 28, 2024

How to sell health & beauty products on Google Shopping

October 13, 2023 | Mireia Álvarez
Last updated on March 28, 2024

The health & beauty industry is shifting towards e-commerce, which, in 2022, accounted for nearly 19% of retail sales worldwide. That is why in this article, we dive deeper into the way of selling health & beauty products via Google Shopping and how you can make the most of your Shopping Ads by taking into account the...

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