How external factors influence your Google Shopping Campaigns and what you can do about it
Inflation, weather, and supply chain issues can all impact your Shopping ads. Learn how to read market signals and adapt your campaigns using data-driven tools and smart bidding strategies.
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The ultimate guide to the Google Shopping auction
In this guide, we’ll break down how the Google Shopping auction works and share some practical tips for improving your product visibility, increasing your chances of being seen, and ultimately driving more sales.
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CASE STUDY: How Bebomed achieved a 150% ROAS increase with Title Optimizer + Producthero CSS
By switching to Producthero CSS and using Title Optimizer, Bebomed achieved a 150% increase in ROAS, a 70% boost in revenue, and significantly more impressions, proving the power of Shopping ad optimisation.
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Price drop, sale price annotations & Promotions in Google Shopping ads
Boost your Google Shopping ads by highlighting deals with price drop badges, sale price annotations, and merchant promotions. Find out how to qualify and get these features to show in your ads to drive more clicks and sales.
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How to sell plants and flowers online – best practices
As gardening season begins, plant and flower retailers have a chance to reach more customers by aligning their E-Commerce strategy with seasonal demand. This guide covers best practices for selling plants and flowers through Shopping ads,including how to manage seasonality, optimize product listings, and adjust ad strategies for better performance.
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CASE STUDY: A/B Test – Products AI proves its power with a 66% increase in clicks and a +14% CTR
Discover how Aaiko’s A/B test with Producthero’s Products AI resulted in a 66% increase in clicks and 14% higher CTR. Find out the test results and upcoming optimization strategies.
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The Labelizer Ultimate Guide: Boosting Your Campaign Performance
Discover how Producthero Labelizer segments products into Heroes, Villains, Sidekicks, and Zombies to optimize ad spend, boost revenue, and improve campaign efficiency.
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CASE STUDY: How Eijerkamp prepared ‘Hero’ products for Peak Season using Products AI
Discover how Eijerkamp boosted Shopping ad performance during peak season with Products AI. Learn how targeted optimization led to a 35.6% increase in impressions and 28.5% more clicks in just one month.
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Performance Max vs Standard Shopping update – Priority changed and Ad Rank wins
Discover Google's October 2024 update on Performance Max and Standard Shopping campaigns, and how Ad Rank impacts the Shopping Ads auction.
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CASE STUDY: How Cotonshoppen boosted performance using Producthero’s AI-Driven optimizations
Discover how Cotonshoppen boosted website performance with Producthero’s Products AI. This case study showcases how using Producthero’s AI-driven optimizations increased impressions by 10.7%, clicks by 14.6%, and CTR by 4.4%—all without raising the ad budget.
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