shopping ads

April 9, 2024 | Wouter Veenboer
Last updated on April 19, 2024

How Producthero makes a big difference

April 9, 2024 | Wouter Veenboer
Last updated on April 19, 2024

Discover the advantages of Producthero for advertisers and agencies. From being the top Google CSS platform in Europe to offering unrivaled customer support, enhanced control over Shopping Ads, and unmatched financial benefits.

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March 29, 2024 | Mireia Álvarez
Last updated on April 10, 2024

The Power of AI in Google Shopping: Smart Strategies and Tools for E-commerce Growth

March 29, 2024 | Mireia Álvarez
Last updated on April 10, 2024

How can you use Artificial Intelligence (AI) as a performance marketer in e-commerce? In this article, we will focus on how e-commerce businesses can benefit from using AI solutions and, specifically, how those e-commerce businesses that use Google Ads to promote their products can improve the efficiency and effectiveness of their Shopping Ads strategy by using Artificial Intelligence tools. 

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January 29, 2024 | Mireia Álvarez
Last updated on March 29, 2024

CASE: hobbyshop-online.nl uses automatic product segmentation for Performance Max

January 29, 2024 | Mireia Álvarez
Last updated on March 29, 2024

hobbyshop-online.nl increased their shopping ad results using Producthero as their Google CSS partner. Additionally, they implemented Producthero’s Labelizer Strategy to segment products based on their performance. This allowed them to set the right budget for each campaign group in Performance Max.

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January 24, 2024 | Mireia Álvarez
Last updated on January 25, 2024

CASE: How Decathlon Germany effectively reaches its audience and generates higher revenue by leveraging Producthero’s CSS

January 24, 2024 | Mireia Álvarez
Last updated on January 25, 2024

Decathlon Germany keeps growing fast, with a 28% increase in sales in 2022. They have been working with Producthero since June 2022 to enhance the efficiency and effectiveness of its digital marketing and Search Engine Advertising (SEA) strategies.

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October 30, 2023 | Mireia Álvarez
Last updated on May 15, 2024

The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability

October 30, 2023 | Mireia Álvarez
Last updated on May 15, 2024

When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...

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October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Optimizing your Google Business Profile for retailers to boost on- and offline sales

October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...

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