CASE: Driving +21.3% Clicks for Bruna’s Shopping Ads with AI-Powered Product Feed Optimization
Learn how NeoSEM used Producthero’s AI-driven tool to elevate Bruna's Shopping Ads, achieving a +21.3% click increase in just one month. This case study highlights the power of streamlined product feed enhancements for boosting ad visibility and engagement.
Read more
Case: Enhancing Bel Punto’s summer clothing campaign results by switching to Producthero’s Premium Google CSS
Discover how Bel Punto improved their shopping campaigns by switching to Producthero Premium CSS, reducing CPC by 19% and increasing ROAS by 19.7%, with help from Web Ventures and PPC expert Dragos Braha.
Read more
Case: Turning zombies into heroes for Sephora
"Producthero has been a game-changer for our Google Ads campaigns. Before using it, we struggled with optimizing real-time product feed data. Since implementing Producthero, we've seen a significant improvement in our ad performance. The tool's automated feed optimization and real-time data have helped us achieve significantly better results such as 25% CPC and a +30% increase in ROAS." – Cătălina SOARE, Demand Generation Manager @ Sephora.
Read more
Specialist in The Spotlight: Charley Brennand
In our new interview series, “Specialist in the Spotlight,” we sit down with Irina Sabrjanskaja, CEO of eCommer and a leading PPC expert in Germany.
Read more
AI-driven success: How Obsidian Digital used Producthero CSS to transform Cotonshoppen’s Google Ad strategy
About Cotonshoppen About Obsidian Digital Testing period: 15 May – 31 July ‘24 versus 27 January – 14 May ‘24 Product feed challenges leading to an agency switch Facing unresolved product feed issues with their previous agency, Cotonshoppen, a webshop specializing in high-quality dog supplies in Denmark, turned to Obsidian Digital for a solution. Obsidian’s proactive and...
Read more
Implement POAS Effectively: Differences Between POAS, ROAS, and Profit Influenced Bidding
In this article, we explain the differences between ROAS and POAS, steps to implement profit-focused campaigns, and tips for minimizing potential side effects.
Read more
Specialist in The Spotlight: Irina Sabrjanskaja
In our new interview series, “Specialist in the Spotlight,” we sit down with Irina Sabrjanskaja, CEO of eCommer and a leading PPC expert in Germany.
Read more
How to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
Read more
Introducing: Products AI
We’re thrilled to announce the launch of our new tool, Products AI! An intelligent solution that improves your product feed by using Artificial Intelligence. It analyses your data in the Google Merchant Center and improves your product content. By automatically optimising elements like your product title, product type, and other attributes, you will get more impressions and...
Read more
Case study: Packlinq conducted an A/B test with the Labelizer Strategy
With the help of Olifant Media and Producthero, Packlinq experienced an overall ROAS increase of 93% for the Labelizer campaigns after implementing a strategic A/B test.
Read more