Case: Turning zombies into heroes for Sephora
"Producthero has been a game-changer for our Google Ads campaigns. Before using it, we struggled with optimizing real-time product feed data. Since implementing Producthero, we've seen a significant improvement in our ad performance. The tool's automated feed optimization and real-time data have helped us achieve significantly better results such as 25% CPC and a +30% increase in ROAS." – Cătălina SOARE, Demand Generation Manager @ Sephora.
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Specialist in The Spotlight: Charley Brennand
In our new interview series, “Specialist in the Spotlight,” we sit down with Irina Sabrjanskaja, CEO of eCommer and a leading PPC expert in Germany.
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AI-driven success: How Obsidian Digital used Producthero CSS to transform Cotonshoppen’s Google Ad strategy
About Cotonshoppen About Obsidian Digital Testing period: 15 May – 31 July ‘24 versus 27 January – 14 May ‘24 Product feed challenges leading to an agency switch Facing unresolved product feed issues with their previous agency, Cotonshoppen, a webshop specializing in high-quality dog supplies in Denmark, turned to Obsidian Digital for a solution. Obsidian’s proactive and...
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Implement POAS Effectively: Differences Between POAS, ROAS, and Profit Influenced Bidding
In this article, we explain the differences between ROAS and POAS, steps to implement profit-focused campaigns, and tips for minimizing potential side effects.
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Specialist in The Spotlight: Irina Sabrjanskaja
In our new interview series, “Specialist in the Spotlight,” we sit down with Irina Sabrjanskaja, CEO of eCommer and a leading PPC expert in Germany.
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How to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
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Introducing: Products AI
We’re thrilled to announce the launch of our new tool, Products AI! An intelligent solution that improves your product feed by using Artificial Intelligence. It analyses your data in the Google Merchant Center and improves your product content. By automatically optimising elements like your product title, product type, and other attributes, you will get more impressions and...
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Case study: Packlinq conducted an A/B test with the Labelizer Strategy
With the help of Olifant Media and Producthero, Packlinq experienced an overall ROAS increase of 93% for the Labelizer campaigns after implementing a strategic A/B test.
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PMax Campaigns Best Practices to Gain Back Control – The Ultimate Guide
In this article, we share six best practices for pMax to help you gain more control and detailed insights into the Performance Max 'black box'. Additionally, we feature the opinions of three well-known PPC experts.
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Update 2024: Google CSS Partner market overview
We’re excited to publish an update on the Google CSS (Comparison Shopping Service) partner market overview. The goal of last year’s report was to gain insights into our position in the market and also to give merchants a fair overview of what the most used Google CSS partners are. This year, we present an update on the...
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