How to sell plants and flowers on Google Shopping – best practices
As gardening season begins, plant and flower retailers have a chance to reach more customers by aligning their E-Commerce strategy with seasonal demand. This guide covers best practices for selling plants and flowers through Google Shopping—including how to manage seasonality, optimize product listings, and adjust ad strategies for better performance.
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Specialist in The Spotlight: Louis Kahl
This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals.
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Case study – Comparative analysis: Third-party CSS VS Producthero CSS in combination with Products AI
Challenge: Enhancing product titles and precision in categorisation Very Ireland is one of the country’s leading online retailers, operating under The Very Group. With a diverse product range spanning Fashion, Electricals, Home, and Sportswear, they continuously update their inventory to meet customer demand and drive new business. However, optimising product titles at scale is a significant challenge—especially when...
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How Performance Max Display placements are hurting your performance (and your brand)
Running Google Ads with Performance Max (PMax)? Your ads may be appearing on low-quality, irrelevant, or harmful sites, wasting your budget and damaging your brand, all while giving you little control over where they show up. This article dives into these risks and explains how Producthero’s tools can help you regain control, optimize performance, and protect your brand.
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A guide to Review Stars in Google Shopping
Boost your online sales with Google Shopping reviews. Learn the differences between seller and product ratings, how review data is aggregated and how to get reviews to show in Google Shopping.
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CASE STUDY: A/B Test – Products AI proves its power with a 66% increase in clicks and a +14% CTR
Discover how Aaiko’s A/B test with Producthero’s Products AI resulted in a 66% increase in clicks and 14% higher CTR. Find out the test results and upcoming optimization strategies.
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Specialist in The Spotlight: Anu Adegbola
This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals.
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The Labelizer Ultimate Guide: Boosting Your Campaign Performance
Discover how Producthero Labelizer segments products into Heroes, Villains, Sidekicks, and Zombies to optimize ad spend, boost revenue, and improve campaign efficiency.
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CASE STUDY: Is CSS still relevant in 2025? An agency finds out
Can switching to a Comparison Shopping Service (CSS) drive meaningful results in 2025? Andrew Lolk, founder of savvyrevenue- a Denmark-based digital marketing agency- set out to answer this question.
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CASE STUDY: How Pilgrim achieved 153.66% profit growth while boosting traffic and revenue with Products AI
This is how Pilgrim boosted traffic using Products AI. With +48.3% impressions and +12.94% clicks, this case study highlights the power of feed optimisation for Shopping ads
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