Performance Max vs Standard Shopping update – Priority changed and Ad Rank wins
Discover Google's October 2024 update on Performance Max and Standard Shopping campaigns, and how Ad Rank impacts the Shopping Ads auction.
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CASE STUDY: How Cotonshoppen boosted performance using Producthero’s AI-Driven optimizations
Discover how Cotonshoppen boosted website performance with Producthero’s Products AI. This case study showcases how using Producthero’s AI-driven optimizations increased impressions by 10.7%, clicks by 14.6%, and CTR by 4.4%—all without raising the ad budget.
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CASE: Driving +21.3% Clicks for Bruna’s Shopping Ads with AI-Powered Product Feed Optimization
Learn how NeoSEM used Producthero’s AI-driven tool to elevate Bruna's Shopping Ads, achieving a +21.3% click increase in just one month. This case study highlights the power of streamlined product feed enhancements for boosting ad visibility and engagement.
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Case: Enhancing Bel Punto’s summer clothing campaign results by switching to Producthero’s Premium Google CSS
Discover how Bel Punto improved their shopping campaigns by switching to Producthero Premium CSS, reducing CPC by 19% and increasing ROAS by 19.7%, with help from Web Ventures and PPC expert Dragos Braha.
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Case: Turning zombies into heroes for Sephora
"Producthero has been a game-changer for our Google Ads campaigns. Before using it, we struggled with optimizing real-time product feed data. Since implementing Producthero, we've seen a significant improvement in our ad performance. The tool's automated feed optimization and real-time data have helped us achieve significantly better results such as 25% CPC and a +30% increase in ROAS." – Cătălina SOARE, Demand Generation Manager @ Sephora.
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Specialist in The Spotlight: Charley Brennand
This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals.
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AI-driven success: How Obsidian Digital used Producthero CSS to transform Cotonshoppen’s Google Ad strategy
About Cotonshoppen About Obsidian Digital Testing period: 15 May – 31 July ‘24 versus 27 January – 14 May ‘24 Product feed challenges leading to an agency switch Facing unresolved product feed issues with their previous agency, Cotonshoppen, a webshop specializing in high-quality dog supplies in Denmark, turned to Obsidian Digital for a solution. Obsidian’s proactive and...
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Implement POAS Effectively: Differences Between POAS, ROAS, and Profit Influenced Bidding
In this article, we explain the differences between ROAS and POAS, steps to implement profit-focused campaigns, and tips for minimizing potential side effects.
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Specialist in The Spotlight: Irina Sabrjanskaja
In our new interview series, “Specialist in the Spotlight,” we sit down with Irina Sabrjanskaja, CEO of eCommer and a leading PPC expert in Germany.
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How to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
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