Introducing: Products AI
We’re thrilled to announce that soon we will launch Products AI! An intelligent solution that improves your product feed by using AI. It analyzes your data in the Google Merchant Center and improves your product content. By automatically optimizing elements like your product title, product type, and other attributes, you will get more impressions and a higher visibility of your products within Google’s shopping window.
What is Products AI?
Giving artificial intelligence a free shot on your product content might be risky, that’s why we created Products AI. A solution that integrates best practices that we learned by collaborating with PPC specialists and from helping thousands of webshops optimize their campaigns. This is integrated into industry templates and the prompt on the back end. Additionally, you can set the strictness of Products AI. Brands that have strict guidelines are recommended to keep Products AI more strict, while brands that want to grow at all costs might want to give all the freedom to AI.
After running Products AI for some products you will be able to see, adapt, or even revert the changes it made. This way you are in control of optimizing your products while using the power of AI to save you tons of time. By first focusing on your underperforming products, the ones that hardly get impressions (your sleeping zombies), you will be able to turn them into your best performers, your hero products! Learn more about Producthero’s product segments in this article.
Why did Producthero introduce Products AI?
In 2020 we designed the Shopping Ad Framework containing three main factors that will impact your success on Google: Bid, Relevance, and Market. The bid contains your bidding strategy and segmentation, relevance focusing on how product content matches relevant search queries, and of course the competitiveness of your offer in the market pillar.
To improve these 3 success factors Producthero designs easy-to-use solutions that empower anybody to boost their advertisements. Our most popular solution, Producthero’s product segmentation tool known as the Labelizer, has been used for years by tens of thousands of merchants. It made a huge impact on the market and changed the way that merchants across the globe segment their campaigns in Google Ads.
With Products AI we hope to bring the next revolution and help PPC specialists and SEA managers across the globe to become better in managing Product Content without having a steep learning curve.
What is the Products AI Scoring Model by Producthero?
In the Products AI scoring model, we show the impact level of elements on your auction results for shopping ads in Google. This model will help you focus on the most crucial parts while optimizing your Product Content. An example of this is focussing on optimizing your product titles, which can lead to amazing results as you can see in this case study where Wehkamp even doubled their impressions. Within Products AI there are different views available to give you a better overview of your product data.
Who is Products AI for?
It’s designed for anyone who wants more impressions on their shopping ads in Google. As Products AI improves the elements that people (and Google) look for while searching for products to buy, it’s a great way to get more conversions and revenue. During the development of Products AI and in the first release we are in close contact with small webshop owners and PPC specialists & junior SEA managers who work in-house in retail or on agency side.
Why is it smart for agencies to try Products AI?
As feed management solutions can have a difficult learning curve, usually agencies rely on one person to manage the product feeds for all clients. This is a company risk for both the agency and the clients as work falls still when this colleague is on holiday, sick, or leaves the organization. That’s why in Productshero we develop and design solutions that can be used by everyone. We make managing shopping ads and product content easier for a larger group of SEA managers while also providing key tools to PPC specialists to save them time.
What data does Products AI use to improve my product content?
The templates and prompts we develop are based on our experience with webshops and do not include any customer data. These templates and prompts are tested by a panel of experienced PPC veterans and junior SEA managers. The information fed into Products AI is exclusively from public sources, and any results you choose to add to your product feed will also be publicly accessible in your shopping ads. Since only public information is used and generated, there is no risk to using Products AI.
When can you use Products AI?
To ensure that Products AI is the best solution available, we are working together with our Innovation Community, existing Gold & Silver partners (digital agency partners – discover the partner program here), and selected individuals (primarily PPC experts and clients). These people help us in developing, testing, and creating best practices. The roll-out will first have a Beta phase, where we will gradually give more people access to Products AI to gather more feedback and make improvements before launching it to everyone. More information about the rollout of Products AI will be available in August. If you want to stay up-to-date signup on the Products AI page.
