Bulk-optimize titles for your product feed

Titles are one of the attributes that Google requires for all your products when submitting your product data to your Merchant Center account. This article explains in which situations it is advisable to make changes in bulk and how to use Producthero’s product title optimization tool (formerly known as Optimizer) to optimize your product titles in bulk.

WHY IT’S IMPORTANT TO OPTIMIZE YOUR PRODUCT TITLES?

Product titles tell users what to expect from your product at a glance, which makes them one of the most important attributes of your product feed.

Additionally, Google uses your product titles to identify the products you are selling and see if they are relevant to a given search query. This makes them even worthier of optimization. 

Read the Ultimate Guide to optimizing your product titles for Shopping Ads on Google and find the main tips to improve your titles.

WHEN WOULD YOU WANT TO MAKE BULK CHANGES TO PRODUCT TITLES?

Title optimization is crucial to keep your product feed updated. However, manually optimizing your product titles is very time-consuming, especially if you have lots of products in your product feed. For this reason, using a tool that allows you to make these changes in bulk will save you lots of time and help you ensure consistency.

Let’s take a look at four possible situations where you want to make bulk changes to your product titles: 

1. SEASONAL TITLES

Imagine that you sell all kinds of bags, trolleys, and backpacks. During the summer season, you can use bulk optimization to easily add keywords like “beach essentials”, “cabin size”, “summer bag” or any other summer or travel-related terms to the titles of relevant products. This will allow you to enhance your product visibility and attract more potential customers.

2. NEW TRENDS AND HIGH-VOLUME KEYWORDS 

When running Shopping Ads on Google, identifying new trends is key to stay ahead of the competition and reach more potential customers. For example, if you run an online store specializing in cosmetic products, employing bulk title optimization can significantly benefit your business. 

By strategically incorporating relevant keywords like “hyaluronic acid,” “retinol,” or “caffeine” into the titles of products that actually contain these ingredients, you can enhance the visibility of your products in search results.

Here you can find 10 sources for product title keyword research for Shopping Ads on Google

3. BRAND NAMES

You can also use bulk title optimization to add brand names to products made by a well-known brand. Ex: Nike Woman Running Shoes. This will help users familiar with the brand easily find your product when searching for it.

Making changes in bulk to your product titles will also be very time-saving if, at some point, you decide to change the name of your brand.

4. TITLE INCONSISTENCIES

Consistency is especially important to improve the overall quality of your product data.

If you find inconsistencies in your product titles, such as the use of abbreviations in some titles while others feature the full words spelt out, bulk title optimization will help you standardize the format of your titles.

HOW CAN YOU USE PRODUCTHERO’S OPTIMIZER TO MAKE BULK CHANGES TO PRODUCT TITLES?

Producthero’s product title optimization tool (formerly known as Optimizer) is a shopping ads tool that helps you improve your product titles to increase the visibility and performance of your Shopping Ads on Google.

Here are its most important features:

• An intuitive colour system that helps you identify your product titles based on their length. This makes it easier to see which titles are too short.

Former App:

Producthero Platform:

• The ability to filter your products by impressions, clicks, conversions, and other relevant metrics.

Former App:

Producthero Platform:

• Suggestions from different sources (including AI suggestions) to help you add keywords to your product titles by simply dragging and dropping them into your titles. 

Former App:

Producthero Platform:

• Bulk title optimization allows you to quickly and easily improve the titles of multiple products at once.

Here you can see an overview of how to start using Produchero’s product title optimization tool for Shopping Ads on Google.

Let’s see how the bulk title optimization feature works in the former app: 

Imagine that you sell cosmetic products from multiple brands, and one of them, Lemon Bliss, decides to rebrand and change its name to Lemon Clouds. Let’s see how we can easily change our titles with bulk title optimizer: 

1. Enter Producthero’s app and go to Optimizer in the left side menu (you will need to create an account if you don’t already have one).

2. Select your merchant account and the country and language combination you want to optimize

3. Select all your products and click on the Bulk button on the left side of the menu

4. Enter the previous name of the brand “Lemon Bliss“ in the Search field on the right-hand side window. Then, type “Lemon Clouds” in the Replace field and click on Preview to see a preview of the changes made.

5. Finally, click on the ‘Run now’ button to apply the changes. 

You have made bulk changes to your titles in just a few seconds!

This is how the bulk title optimization feature works in the new Producthero Platform:

1. Enter Producthero’s Platform and go to Products in the left side menu.

2. Select your merchant account and the country / language combination you want to optimize

3. Select all your products. Make sure that all your products are selected by clicking on ‘Click here’ (see screenshot below). You will see a green pop-up confirming that all your products are now selected.

4. Click on the ‘Optimize Product Titles’ button and introduce the previous name of the brand “Lemon Bliss“ in the ‘find’ field. Then, type “Lemon Clouds” in the ‘Replace’ field and click on ‘Preview Changes’ to see a preview of the changes made.

5. If you are happy with the changes, save them by clicking the ‘Optimize’ button.

Done!

Discover how Producthero’s product title optimization tool (formerly known as Optimizer) helped Badmeubelnet increase its revenue from Shopping Ads on Google.

CAN YOU BULK-EDIT PRODUCT TITLES IN YOUR ONLINE STORE? 

The answer is of course you can (and you should). Making bulk changes to product titles becomes necessary and advantageous in many different situations.  

By using Producthero’s product title optimization tool to make bulk changes to product titles, businesses can save time and effort, ensure consistency, increase visibility, and ultimately enhance their revenue from Shopping Ads on Google.

START PRODUCTHERO’S 30-DAY FREE TRIAL

Want to see it for yourself? Join over 10,000 e-commerce advertisers. Try Producthero CCS and the title optimization tool for free for 30 days and start boosting your campaigns today.