Prepare your Shopping ads for Peak Season in 2023
Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below). In this article, we go through 6...
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How to sell health & beauty products on Google Shopping
The health & beauty industry is shifting towards e-commerce, which, in 2022, accounted for nearly 19% of retail sales worldwide. That is why in this article, we dive deeper into the way of selling health & beauty products via Google Shopping and how you can make the most of your Shopping Ads by taking into account the...
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Measuring the effect of a Google CSS partner by doing an A/B test
We decided to dive into the Google CSS partner effect to test if it still performs better than Google Shopping, which is Google’s own CSS that is activated by default. In this article, we explain what Google CSS is and how you can measure the effectiveness of joining a CSS partner. What is a Google CSS partner?...
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CASE: Rituals gained control on their Performance Max campaigns
"By using Producthero as a CSS and their additional tools we gained more control on our SSC and Performance Max campaigns. This helped us to significantly increase our volume and visibility on the Google search engine."
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CASE: How Badmeubelnet increased its revenue from Google Shopping ads by 61% for the bathroom furniture product category
"With the title optimizations, we can create so much more volume, which is why I deploy it with other e-commerce clients as well. The advantage of the Producthero Optimizer is that you can immediately see the product performance and search volume."
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How do I see the effect of the CSS partner discount in my Google Ads account?
Discover how the 20% discount in CPC after switching to Producthero CSS transforms manual and automated bidding, influencing campaign volume, average CPC, and profitability. Explore real examples and understand why the effects vary for each advertiser.
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The effect of the 20% Google CSS partner discount on your Shopping campaigns
Boost your Shopping campaigns with a 20% discount on the cost-per-click when switching from Google CSS to a CSS partner. Learn how this discount improves your visibility and strategies to either increase your campaign volume or improve profitability. Also discover how automated bidding strategies can benefit from this discount.
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