Google campaigns

September 19, 2024 | Zosia Szafranska
Last updated on November 07, 2024

Specialist in The Spotlight: Charley Brennand

September 19, 2024 | Zosia Szafranska
Last updated on November 07, 2024

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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August 15, 2023 | Mireia Álvarez
Last updated on March 28, 2024

How to sell electronics online

August 15, 2023 | Mireia Álvarez
Last updated on March 28, 2024

According to Statista, between 2023 and 2028, revenue in the consumer electronics market is forecasted to increase by 21.3 billion euros. This makes the electronics industry one of the fastest-growing industries in the world. Additionally, according to the same source, in the consumer electronics market, 45.9% of total revenue will be generated through online sales by 2023....

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August 2, 2023 | Mireia Álvarez
Last updated on September 27, 2023

Bulk-optimize titles for your product feed

August 2, 2023 | Mireia Álvarez
Last updated on September 27, 2023

Titles are one of the attributes that Google requires for all your products when submitting your product data to your Merchant Center account. This article explains in which situations it is advisable to make changes in bulk and how to use Producthero’s product title optimization tool (formerly known as Optimizer) to optimize your product titles in bulk....

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April 25, 2023 | Celina Rooijers
Last updated on September 25, 2024

Optimize your Labelizer Strategy – What to do after setting up your Product segmentation labels?

April 25, 2023 | Celina Rooijers
Last updated on September 25, 2024

What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can segment your products based on performance. This enables you to set the right budget for your different products since they all behave differently. But what should you do next to optimize your Shopping Ad campaigns if they have been running for...

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November 15, 2019 | Wouter Veenboer
Last updated on June 10, 2024

The effect of the 20% Google CSS partner discount on your Shopping campaigns

November 15, 2019 | Wouter Veenboer
Last updated on June 10, 2024

Boost your Shopping campaigns with a 20% discount on the cost-per-click when switching from Google CSS to a CSS partner. Learn how this discount improves your visibility and strategies to either increase your campaign volume or improve profitability. Also discover how automated bidding strategies can benefit from this discount.

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