Google CSS partner

April 9, 2024 | Wouter Veenboer
Last updated on April 19, 2024

How Producthero makes a big difference

April 9, 2024 | Wouter Veenboer
Last updated on April 19, 2024

Discover the advantages of Producthero for advertisers and agencies. From being the top Google CSS platform in Europe to offering unrivaled customer support, enhanced control over Shopping Ads, and unmatched financial benefits.

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October 30, 2023 | Mireia Álvarez
Last updated on May 15, 2024

The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability

October 30, 2023 | Mireia Álvarez
Last updated on May 15, 2024

When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...

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October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Optimizing your Google Business Profile for retailers to boost on- and offline sales

October 25, 2023 | Mireia Álvarez
Last updated on November 20, 2023

Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...

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October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Prepare your Shopping ads for Peak Season in 2023

October 17, 2023 | Mireia Álvarez
Last updated on November 27, 2023

Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below).  In this article, we go through 6...

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October 13, 2023 | Mireia Álvarez
Last updated on March 28, 2024

How to sell health & beauty products on Google Shopping

October 13, 2023 | Mireia Álvarez
Last updated on March 28, 2024

The health & beauty industry is shifting towards e-commerce, which, in 2022, accounted for nearly 19% of retail sales worldwide. That is why in this article, we dive deeper into the way of selling health & beauty products via Google Shopping and how you can make the most of your Shopping Ads by taking into account the...

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October 4, 2023 | Mireia Álvarez
Last updated on March 28, 2024

Measuring the effect of a Google CSS partner by doing an A/B test

October 4, 2023 | Mireia Álvarez
Last updated on March 28, 2024

We decided to dive into the Google CSS partner effect to test if it still performs better than Google Shopping, which is Google’s own CSS that is activated by default. In this article, we explain what Google CSS is and how you can measure the effectiveness of joining a CSS partner.  What is a Google CSS partner?...

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April 25, 2023 | Celina Rooijers
Last updated on May 16, 2024

Optimize your Labelizer Strategy – What to do after setting up your Product segmentation labels?

April 25, 2023 | Celina Rooijers
Last updated on May 16, 2024

What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can automatically segment your products based on performance. This enables you to set the right budget for the products that deserve it. But what should you do next to optimize your Shopping Ad campaigns if they are running for a while? In...

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March 17, 2023 | Zosia Szafranska
Last updated on May 03, 2024

How to become a Google CSS partner?

March 17, 2023 | Zosia Szafranska
Last updated on May 03, 2024

Do you want to know how to become a Google CSS partner? As an online marketing agency, you may have wondered why it is profitable to use a Google Comparison Shopping Service (CSS) for your clients or even how you can become a CSS provider yourself. In this article, you will learn what the Comparison Shopping Services...

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