How to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
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Case study: Packlinq conducted an A/B test with the Labelizer Strategy
With the help of Olifant Media and Producthero, Packlinq experienced an overall ROAS increase of 93% for the Labelizer campaigns after implementing a strategic A/B test.
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PMax Campaigns Best Practices to Gain Back Control – The Ultimate Guide
In this article, we share six best practices for pMax to help you gain more control and detailed insights into the Performance Max 'black box'. Additionally, we feature the opinions of three well-known PPC experts.
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Update 2024: Google CSS Partner market overview
We’re excited to publish an update on the Google CSS (Comparison Shopping Service) partner market overview. The goal of last year’s report was to gain insights into our position in the market and also to give merchants a fair overview of what the most used Google CSS partners are. This year, we present an update on the...
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Case Study: How Habitium increased the visibility of their Shopping ads in Spain by switching to Producthero CSS
Learn how Habitium increased their Shopping ads visibility in Spain by 25% after switching to Producthero CSS. Discover how they lowered CPC, and increased clicks, and impressions.
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How Producthero makes a big difference
Discover the advantages of Producthero for advertisers and agencies. From being the top Google CSS platform in Europe to offering unrivaled customer support, enhanced control over Shopping Ads, and unmatched financial benefits.
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PRODUCTHERO ACADEMY: A LEARNING PLATFORM AVAILABLE TO ALL PRODUCTHERO’S CLIENTS AND PARTNERS
Producthero Academy is now available: a dynamic learning platform designed to improve your skill set, drive better results, and get improved returns for both your clients and your own campaigns.
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The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability
When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...
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Optimizing your Google Business Profile for retailers to boost on- and offline sales
Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...
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Prepare your Shopping ads for Peak Season in 2023
Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below). In this article, we go through 6...
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