CASE STUDY: How Bebomed achieved a 150% ROAS increase with Title Optimizer + Producthero CSS
By switching to Producthero CSS and using Title Optimizer, Bebomed achieved a 150% increase in ROAS, a 70% boost in revenue, and significantly more impressions, proving the power of Shopping ad optimisation.
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The Labelizer Ultimate Guide: Boosting Your Campaign Performance
Discover how Producthero Labelizer segments products into Heroes, Villains, Sidekicks, and Zombies to optimize ad spend, boost revenue, and improve campaign efficiency.
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CASE STUDY: How Eijerkamp prepared ‘Hero’ products for Peak Season using Products AI
Discover how Eijerkamp boosted Shopping ad performance during peak season with Products AI. Learn how targeted optimization led to a 35.6% increase in impressions and 28.5% more clicks in just one month.
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Google Merchant Center account types and switching to a CSS Partner
Google Merchant Center (GMC) helps businesses showcase their products on Google’s shopping platforms. By uploading your product feed, your items can appear in Google Search, Shopping ads, and more. To cater to different business needs, GMC offers three types of account setups: Standalone Accounts, Multi-Client Accounts (MCA), and Multi-Client Sub-accounts. This article explains the differences between these account...
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CASE STUDY: How Cotonshoppen boosted performance using Producthero’s AI-Driven optimizations
Discover how Cotonshoppen boosted website performance with Producthero’s Products AI. This case study showcases how using Producthero’s AI-driven optimizations increased impressions by 10.7%, clicks by 14.6%, and CTR by 4.4%—all without raising the ad budget.
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How to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
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Case study: Packlinq conducted an A/B test with the Labelizer Strategy
With the help of Olifant Media and Producthero, Packlinq experienced an overall ROAS increase of 93% for the Labelizer campaigns after implementing a strategic A/B test.
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PMax Campaigns Best Practices to Gain Back Control – The Ultimate Guide
In this article, we share six best practices for pMax to help you gain more control and detailed insights into the Performance Max 'black box'. Additionally, we feature the opinions of three well-known PPC experts.
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Update 2024: Google CSS Partner market overview
We’re excited to publish an update on the Google CSS (Comparison Shopping Service) partner market overview. The goal of last year’s report was to gain insights into our position in the market and also to give merchants a fair overview of what the most used Google CSS partners are. This year, we present an update on the...
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Case Study: How Habitium increased the visibility of their Shopping ads in Spain by switching to Producthero CSS
Learn how Habitium increased their Shopping ads visibility in Spain by 25% after switching to Producthero CSS. Discover how they lowered CPC, and increased clicks, and impressions.
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