The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability
When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...
Read more
Optimizing your Google Business Profile for retailers to boost on- and offline sales
Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...
Read more
Prepare your Shopping ads for Peak Season in 2023
Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below). In this article, we go through 6...
Read more
How to sell health & beauty products on Google Shopping
The health & beauty industry is shifting towards e-commerce, which, in 2022, accounted for nearly 19% of retail sales worldwide. That is why in this article, we dive deeper into the way of selling health & beauty products via Google Shopping and how you can make the most of your Shopping Ads by taking into account the...
Read more
Measuring the effect of a Google CSS partner by doing an A/B test
We decided to dive into the Google CSS partner effect to test if it still performs better than Google Shopping, which is Google’s own CSS that is activated by default. In this article, we explain what Google CSS is and how you can measure the effectiveness of joining a CSS partner. What is a Google CSS partner?...
Read more
How to sell electronics online
According to Statista, between 2023 and 2028, revenue in the consumer electronics market is forecasted to increase by 21.3 billion euros. This makes the electronics industry one of the fastest-growing industries in the world. Additionally, according to the same source, in the consumer electronics market, 45.9% of total revenue will be generated through online sales by 2023....
Read more
Bulk-optimize titles for your product feed
Titles are one of the attributes that Google requires for all your products when submitting your product data to your Merchant Center account. This article explains in which situations it is advisable to make changes in bulk and how to use Producthero’s product title optimization tool (formerly known as Optimizer) to optimize your product titles in bulk....
Read more
How to increase your Shopify store sales with Google Ads
In today’s competitive market, getting new customers is one of the greatest challenges when selling products both offline and online. Statista reveals that the average conversion rate of e-commerce sites is around 2.5%. This means that out of every 100 website visitors, only 2.5 will make a purchase. In this comprehensive article, we will explore how Google...
Read more
Optimize your Labelizer Strategy – What to do after setting up your Product segmentation labels?
What are the next steps after segmenting your products? With the Producthero Labelizer Strategy, you can segment your products based on performance. This enables you to set the right budget for your different products, since they all behave differently. But what should you do next to optimize your Shopping Ad campaigns if they are running for a...
Read more
How to become a Google CSS partner?
Do you want to know how to become a Google CSS partner? As an online marketing agency, you may have wondered why it is profitable to use a Google Comparison Shopping Service (CSS) for your clients or even how you can become a CSS provider yourself. In this article, you will learn what the Comparison Shopping Services...
Read more