How do I see the effect of the CSS partner discount in my Google Ads account?
Discover how the 20% discount in CPC after switching to Producthero CSS transforms manual and automated bidding, influencing campaign volume, average CPC, and profitability. Explore real examples and understand why the effects vary for each advertiser.
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How price competitiveness influences shopping campaign performance – 3 cases
Have you ever wondered why Google Merchant Center lets you compare your product prices to those of other sellers? It is because your price position significantly impacts your Shopping campaign performance. In this article, we’ll explore three interesting cases that show how price benchmark data can explain shifts in campaign performance. There are two ways your price...
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Google Free Listings and CSS Partners
Uncover the power of Google Free Listings! This article guides you through leveraging your Google CSS Partner's Merchant Center to seamlessly integrate your products for free. Learn the benefits, check eligibility, and boost your online presence. Watch the tutorial for step-by-step configuration. Don't miss the chance to enhance visibility and reach a broader audience.
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The 3 Shopping Ads ranking factors
The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can optimize to make your products appear more often: the 3 Shopping Ads Ranking factors. You can compare it with the 3 well-known ranking factors of SEO (technique,...
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CASE: How Wehkamp boosted Shopping Ads volume with Producthero Optimizer
Wehkamp (top 5 e-Commerce player in the Netherlands) boosted the visibility and performance of their Shopping Ads using Producthero Optimizer. In an isolated test the impression volume of the optimized products doubled while staying within their ROAS objectives. Mitch Komen, PPC specialist at Wehkamp: Producthero Optimizer has yielded great results. In a structured environment, we have access...
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Multi-country advertising for Shopping Ads in Google
Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...
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10 sources for product title keyword research for Google’s shopping ads
In this article, we’ll walk you through tools and sources that can help optimize your product titles for Google Shopping Ads. A key factor for product ranking in Google Shopping is RELEVANCE. The more relevant your titles are, the more impressions, clicks, and conversions you’ll drive. Relevance is all about ensuring Google can effectively match your product...
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Price Benchmark Data – Use cases
Using Price Benchmark data from your Google Merchant Center can significantly improve your pricing strategies and make your campaigns more competitive. Producthero helps you connect this data to your Shopping campaigns, Google Sheets, and Google Looker Studio, so you can make smarter, data-driven decisions. Price Benchmarks for Shopping Ads is available in your Google Merchant Center. Producthero...
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Product Title Optimization for Shopping Ads on Google: the ultimate guide
Unlock the potential of your Google Ads with this ultimate guide! Discover the secrets behind Product Title Optimization, proven to elevate performance by 20%-250%. Learn how to maximize ad visibility, improve click rates, and boost conversions.
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Changes in support when you are with a Google CSS partner
Understanding Google Shopping CSS & CSS Partner Support | Learn the changes in support structure post-CSS Program. Discover strategic shifts and essential considerations when choosing your CSS
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