10 sources for product title keyword research for Google’s shopping ads
In this article, we’ll walk you through tools and sources that can help optimize your product titles for Google Shopping Ads. A key factor for product ranking in Google Shopping is RELEVANCE. The more relevant your titles are, the more impressions, clicks, and conversions you’ll drive. Relevance is all about ensuring Google can effectively match your product...
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Price Benchmark Data – Use cases
Using Price Benchmark data from your Google Merchant Center can significantly improve your pricing strategies and make your campaigns more competitive. Producthero helps you connect this data to your Shopping campaigns, Google Sheets, and Google Looker Studio, so you can make smarter, data-driven decisions. Price Benchmarks for Shopping Ads is available in your Google Merchant Center. Producthero...
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Product Title Optimization for Shopping Ads on Google: the ultimate guide
Unlock the potential of your Google Ads with this ultimate guide! Discover the secrets behind Product Title Optimization, proven to elevate performance by 20%-250%. Learn how to maximize ad visibility, improve click rates, and boost conversions.
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Changes in support when you are with a Google CSS partner
Understanding Google Shopping CSS & CSS Partner Support | Learn the changes in support structure post-CSS Program. Discover strategic shifts and essential considerations when choosing your CSS
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Raising the bar for all CSS Partners: Producthero Optimizer
It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...
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Producthero acquires CSS platforms Comprice and Shopresult
Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero. The owners of Comprice (Adwise, online marketing agency from Almelo) and Shopresult (SDIM, online marketing agency from Haarlem) become agency partner of Producthero. Nick Oltvoort, Head of advertising...
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What?! A CSS is advertising on my behalf with Product Listing Ads
Over the past year, I’ve spoken with several merchants who were shocked to discover that multiple CSS partners had been advertising their products in Shopping ads—without informing them. What is happening? Previously, Shopping advertisers needed a Merchant Center that verified their domain, ensuring they were the webshop owner. However, with the Google CSS program, Comparison Shopping Services...
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G-Star selects Producthero as European CSS partner
International fashion brand G-Star has selected Producthero CSS for their Shopping campaigns in Google Ads. Producthero is one of the few Premium CSS partners that covers all European countries in the Google CSS program. Its focus is on strengthening the advertisers own campaigns, instead of running additional competing campaigns. Producthero empowers in-house search teams and agencies to...
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Why the effect of the 20% CSS discount differs per advertiser
When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC bid. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller...
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The effect of the 20% Google CSS partner discount on your Shopping campaigns
Boost your Shopping campaigns with a 20% discount on the cost-per-click when switching from Google CSS to a CSS partner. Learn how this discount improves your visibility and strategies to either increase your campaign volume or improve profitability. Also discover how automated bidding strategies can benefit from this discount.
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