Everything you need to know about Performance Max
In 2022, Google Ads welcomed a new addition to its advertising toolkit – Performance Max. This highly automated campaign type is changing the face of online advertising as we know it. For example, with one PMax campaign, you are able to reach multiple channels of Google’s network. Moreover, some existing campaign subtypes (such as Smart Shopping) were...
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Seasonality adjustments: prepare your Smart Shopping campaigns for sale peaks
During the Black Friday peak or other sale periods, we see that conversion rate is often much higher. Prevent that your Smart Shopping lift off too late. Let the campaigns know a spike is coming, so Google’s algorithm can anticipate. The Smart Shopping algorithm uses machine learning to make decisions based on historical performance data. Despite the...
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Are your Shopping campaigns ready for the peak?
Peak Month has started! Are you ready? What can you expect from this year’s peak? In this article we share some numbers and insights. And 3 valuable tips to ensure your Shopping campaigns are ready for 2021’s holiday peak. The 2021 peak: what can we expect? Last year, online retail had its biggest peak season ever, with...
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Producthero Labelizer Strategy: forcing Google and Performance Max to be more efficient
Producthero’s Labelizer Strategy helps merchants regain control in Google's Performance Max campaigns, improving efficiency and performance by up to 30%.
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A/B tested: Smart shopping versus regular shopping campaigns
Producthero had the opportunity to split test Smart Shopping campaigns together with a group of advertisers. We enabled several advertisers to run a campaign experiment to answer the question: do Smart Shopping campaigns outperform regular Shopping campaigns? The results differ between advertisers, but in almost all cases the smart shopping campaigns outperformed the regular shopping campaigns. This...
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Guide to the Producthero blog content
This content guide is like a table of content to all of our blog posts. Everything we have written in a nice and structured way 🙂 Where to start? This article should be read by everybody who is working with Shopping Ads: MUST-READ: The 3 Shopping Ads Ranking factors The 3 Shopping Ads Ranking Factors framework is...
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How to check if you are admin user in your Merchant Center Next?
The confirmation email for a switch to Producthero CSS needs to be sent from an email address that has Admin access to the Merchant Center Next. It is very easy to check if you have admin access with your email address: Only an admin user has this menu item, so if you see this, you’re an admin....
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Possible reasons why you don’t see the effect of the switch to a CSS partner
When you switch to Producthero CSS, you get a 20% discount on your CPC bid. Depending on your strategy and settings you will notice higher volume or improved profitability in your Google Ads account. Thousands of merchants that already switched to Producthero CSS experienced this already. But what if you do not see the effect of the...
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How do I see the effect of the CSS partner discount in my Google Ads account?
Discover how the 20% discount in CPC after switching to Producthero CSS transforms manual and automated bidding, influencing campaign volume, average CPC, and profitability. Explore real examples and understand why the effects vary for each advertiser.
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How price competitiveness influences shopping campaign performance – 3 cases
Have you ever wondered why Google Merchant Center lets you compare your product prices to those of other sellers? It is because your price position significantly impacts your Shopping campaign performance. In this article, we’ll explore three interesting cases that show how price benchmark data can explain shifts in campaign performance. There are two ways your price...
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