A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

December 16, 2024 | Zosia Szafranska

Specialist in The Spotlight: Ruben Runneboom

December 16, 2024 | Zosia Szafranska

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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November 29, 2024 | Sara Ungaro
Last updated on December 09, 2024

Google Merchant Center account types and switching to a CSS Partner

November 29, 2024 | Sara Ungaro
Last updated on December 09, 2024

Google Merchant Center (GMC) helps businesses showcase their products on Google’s shopping platforms. By uploading your product feed, your items can appear in Google Search, Shopping ads, and more. To cater to different business needs, GMC offers three types of account setups: Standalone Accounts, Multi-Client Accounts (MCA), and Multi-Client Sub-accounts. This article explains the differences between these account...

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October 2, 2024 | Mark Grasmayer
Last updated on June 10, 2025

Case: Turning ‘Zombies’ into ‘Heroes’ for Sephora Romania

October 2, 2024 | Mark Grasmayer
Last updated on June 10, 2025

"Producthero has been a game-changer for our Google Ads campaigns. Before using it, we struggled with optimizing real-time product feed data. Since implementing Producthero, we've seen a significant improvement in our ad performance. The tool's automated feed optimization and real-time data have helped us achieve significantly better results such as 25% CPC and a +30% increase in ROAS." – Cătălina SOARE, Demand Generation Manager @ Sephora.

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September 19, 2024 | Zosia Szafranska
Last updated on November 07, 2024

Specialist in The Spotlight: Charley Brennand

September 19, 2024 | Zosia Szafranska
Last updated on November 07, 2024

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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September 12, 2024 | Mark Grasmayer
Last updated on June 10, 2025

AI-driven success: How Obsidian Digital used Producthero CSS to transform Cotonshoppen’s Google Ad strategy

September 12, 2024 | Mark Grasmayer
Last updated on June 10, 2025

About Cotonshoppen About Obsidian Digital Testing period: 15 May – 31 July ‘24 versus 27 January – 14 May ‘24 Product feed challenges leading to an agency switch Facing unresolved product feed issues with their previous agency, Cotonshoppen, a webshop specializing in high-quality dog supplies in Denmark, turned to Obsidian Digital for a solution. Obsidian’s proactive and...

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