A SHOPPING ADS BLOG WITH SUPERPOWERS

Producthero writes about Google Shopping Ads strategies, best practices, and optimization. As a Premium Google CSS partner we also write about everything you need to know about advertising via a Google CSS partner.

January 30, 2025 | Zosia Szafranska
Last updated on August 19, 2025

Specialist in The Spotlight: Anu Adegbola

January 30, 2025 | Zosia Szafranska
Last updated on August 19, 2025

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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January 24, 2025 | Zosia Szafranska
Last updated on August 20, 2025

CASE STUDY: Is CSS still relevant in 2025? An agency finds out

January 24, 2025 | Zosia Szafranska
Last updated on August 20, 2025

Can switching to a Comparison Shopping Service (CSS) drive meaningful results in 2025? Andrew Lolk, founder of savvyrevenue- a Denmark-based digital marketing agency- set out to answer this question.

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December 17, 2024 | Mireia Álvarez
Last updated on August 20, 2025

Producthero Insights – Get additional control over your campaigns

December 17, 2024 | Mireia Álvarez
Last updated on August 20, 2025

Take control of your pMax and Shopping campaigns with the new Producthero Insights Panel. Designed to streamline data and boost performance, the panel provides actionable insights, including detailed pMax channel distribution data, helping advertisers optimize budgets, identify opportunities, and drive better results.

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December 16, 2024 | Zosia Szafranska
Last updated on August 20, 2025

Specialist in The Spotlight: Ruben Runneboom

December 16, 2024 | Zosia Szafranska
Last updated on August 20, 2025

This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals. 

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November 29, 2024 | Sara Ungaro
Last updated on August 20, 2025

Google Merchant Center account types and switching to a CSS Partner

November 29, 2024 | Sara Ungaro
Last updated on August 20, 2025

Google Merchant Center (GMC) helps businesses showcase their products on Google’s shopping platforms. By uploading your product feed, your items can appear in Google Search, Shopping ads, and more. To cater to different business needs, GMC offers three types of account setups: Standalone Accounts, Multi-Client Accounts (MCA), and Multi-Client Sub-accounts. This article explains the differences between these account...

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