Case study: How Fuelyourbody increased its conversions by 225% using Producthero CSS for product segmentation.
“Switching our campaigns to Performance Max enabled us to better use audiences. Additionally, by using Producthero we got even more insights in performance max and we were able to boost the conversions and achieve a better return on ad spend (ROAS).”
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CASE: Analysis of Vestiaire Collective’s shopping campaign performance in Germany: comparing Google CSS and Producthero CSS test results
"After five weeks of running the campaigns, we noted a substantial 17% decrease in CPC for the campaign utilizing Producthero CSS compared to the Google CSS campaign."
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CASE: hobbyshop-online.nl uses automatic product segmentation for Performance Max
hobbyshop-online.nl increased their shopping ad results using Producthero as their Google CSS partner. Additionally, they implemented Producthero’s Labelizer Strategy to segment products based on their performance. This allowed them to set the right budget for each campaign group in Performance Max.
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CASE: How Decathlon Germany effectively reaches its audience and generates higher revenue by leveraging Producthero’s CSS
Decathlon Germany keeps growing fast, with a 28% increase in sales in 2022. They have been working with Producthero since June 2022 to enhance the efficiency and effectiveness of its digital marketing and Search Engine Advertising (SEA) strategies.
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The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability
When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...
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Optimizing your Google Business Profile for retailers to boost on- and offline sales
Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...
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Prepare your Shopping ads for Peak Season in 2023
Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below). In this article, we go through 6...
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How to sell health & beauty products on Google Shopping
The health & beauty industry is shifting towards e-commerce, which, in 2022, accounted for nearly 19% of retail sales worldwide. That is why in this article, we dive deeper into the way of selling health & beauty products via Google Shopping and how you can make the most of your Shopping Ads by taking into account the...
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Measuring the effect of a Google CSS partner by doing an A/B test
We decided to dive into the Google CSS partner effect to test if it still performs better than Google Shopping, which is Google’s own CSS that is activated by default. In this article, we explain what Google CSS is and how you can measure the effectiveness of joining a CSS partner. What is a Google CSS partner?...
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How to sell electronics online
According to Statista, between 2023 and 2028, revenue in the consumer electronics market is forecasted to increase by 21.3 billion euros. This makes the electronics industry one of the fastest-growing industries in the world. Additionally, according to the same source, in the consumer electronics market, 45.9% of total revenue will be generated through online sales by 2023....
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