CASE STUDY: A/B Test – Products AI proves its power with a 66% increase in clicks and a +14% CTR
Discover how Aaiko’s A/B test with Producthero’s Products AI resulted in a 66% increase in clicks and 14% higher CTR. Find out the test results and upcoming optimization strategies.
Read more
The Labelizer Ultimate Guide: Boosting Your Campaign Performance
Discover how Producthero Labelizer segments products into Heroes, Villains, Sidekicks, and Zombies to optimize ad spend, boost revenue, and improve campaign efficiency.
Read more
CASE STUDY: How Eijerkamp prepared ‘Hero’ products for Peak Season using Products AI
Discover how Eijerkamp boosted Shopping ad performance during peak season with Products AI. Learn how targeted optimization led to a 35.6% increase in impressions and 28.5% more clicks in just one month.
Read more
Performance Max vs Standard Shopping update – Priority changed and Ad Rank wins
Discover Google's October 2024 update on Performance Max and Standard Shopping campaigns, and how Ad Rank impacts the Shopping Ads auction.
Read more
CASE STUDY: How Cotonshoppen boosted performance using Producthero’s AI-Driven optimizations
Discover how Cotonshoppen boosted website performance with Producthero’s Products AI. This case study showcases how using Producthero’s AI-driven optimizations increased impressions by 10.7%, clicks by 14.6%, and CTR by 4.4%—all without raising the ad budget.
Read more
CASE: Driving +21.3% Clicks for Bruna’s Shopping Ads with AI-Powered Product Feed Optimization
Learn how NeoSEM used Producthero’s AI-driven tool to elevate Bruna's Shopping Ads, achieving a +21.3% click increase in just one month. This case study highlights the power of streamlined product feed enhancements for boosting ad visibility and engagement.
Read more
How to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
Read more
Case study: Packlinq conducted an A/B test with the Labelizer Strategy
With the help of Olifant Media and Producthero, Packlinq experienced an overall ROAS increase of 93% for the Labelizer campaigns after implementing a strategic A/B test.
Read more
PMax Campaigns Best Practices to Gain Back Control – The Ultimate Guide
In this article, we share six best practices for pMax to help you gain more control and detailed insights into the Performance Max 'black box'. Additionally, we feature the opinions of three well-known PPC experts.
Read more
Case Study: How Habitium increased the visibility of their Shopping ads in Spain by switching to Producthero CSS
Learn how Habitium increased their Shopping ads visibility in Spain by 25% after switching to Producthero CSS. Discover how they lowered CPC, and increased clicks, and impressions.
Read more