Guide to the Producthero blog content
This content guide is like a table of content to all of our blog posts. Everything we have written in a nice and structured way 🙂 Where to start? This article should be read by everybody who is working with Shopping Ads: MUST-READ: The 3 Shopping Ads Ranking factors The 3 Shopping Ads Ranking Factors framework is...
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How to check if you are admin user in your Merchant Center Account?
The confirmation email to switch to Producthero CSS is sent to the email address with Admin access to your Merchant Center account. Only an admin user can approve the switch. You can quickly check if your email has admin rights: What if I am not an admin user in my Google Merchant Center Next? If your account...
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Possible reasons why you don’t see the effect of the switch to a CSS partner
When you switch to Producthero CSS, you get a 20% discount on your CPC bid. Depending on your strategy and settings you will notice higher volume or improved profitability in your Google Ads account. Thousands of merchants that already switched to Producthero CSS experienced this already. But what if you do not see the effect of the...
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How do I see the effect of the CSS partner discount in my Google Ads account?
Discover how the 20% discount in CPC after switching to Producthero CSS transforms manual and automated bidding, influencing campaign volume, average CPC, and profitability. Explore real examples and understand why the effects vary for each advertiser.
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How price competitiveness influences shopping campaign performance – 3 cases
Have you ever wondered why Google Merchant Center lets you compare your product prices to those of other sellers? It is because your price position significantly impacts your Shopping campaign performance. In this article, we’ll explore three interesting cases that show how price benchmark data can explain shifts in campaign performance. There are two ways your price...
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Google Free Listings and CSS Partners
Uncover the power of Google Free Listings! This article guides you through leveraging your Google CSS Partner's Merchant Center to seamlessly integrate your products for free. Learn the benefits, check eligibility, and boost your online presence. Watch the tutorial for step-by-step configuration. Don't miss the chance to enhance visibility and reach a broader audience.
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The 3 Shopping Ads ranking factors
The shopping ads auction in Google is getting more and more crowded and competitive. How can you ensure that your product ads dominate? There are 3 main ingredients you can optimize to make your products appear more often: the 3 Shopping Ads Ranking factors. You can compare it with the 3 well-known ranking factors of SEO (technique,...
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CASE: How Wehkamp boosted Shopping Ads volume with Producthero Optimizer
Wehkamp (top 5 e-Commerce player in the Netherlands) boosted the visibility and performance of their Shopping Ads using Producthero Optimizer. In an isolated test the impression volume of the optimized products doubled while staying within their ROAS objectives. Mitch Komen, PPC specialist at Wehkamp: Producthero Optimizer has yielded great results. In a structured environment, we have access...
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Multi-country advertising for Shopping Ads in Google
Previously, Shopping ads required one feed per country-language pairing. Now you can submit a single feed per language that automatically applies to all countries where that language is relevant. According to Google multi-country advertising simplifies cross-border export and allows advertisers to scale their products more easily and will give consumers a broader product selection. We think it...
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10 sources for product title keyword research for Google’s shopping ads
In this article, we’ll walk you through tools and sources that can help optimize your product titles for Google Shopping Ads. A key factor for product ranking in Google Shopping is RELEVANCE. The more relevant your titles are, the more impressions, clicks, and conversions you’ll drive. Relevance is all about ensuring Google can effectively match your product...
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