What Google Shopping campaign approach works best for you?
One of the first things to consider when starting or rebuilding Shopping campaigns in Google Ads is what campaign type and approach fits best with your needs and requirements. In this article we structured and compared the different approaches. It basically comes down to 4 Shopping campaign approaches you can choose from: 1. Manual biddingChoose your own...
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The “waterfall principle”: shopping campaign structure
The waterfall principle is a setup methodology that brings maximum control and focus to your shopping campaigns. To grow your shopping campaigns profitably this approach enables you to push harder on high converting search terms. By structuring your campaigns accordingly you get back in the driver’s seat of your shopping campaign strategy. Using a funnel model to...
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