Performance Max vs Standard Shopping update – Priority changed and Ad Rank wins
Discover Google's October 2024 update on Performance Max and Standard Shopping campaigns, and how Ad Rank impacts the Shopping Ads auction.
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CASE STUDY: How Cotonshoppen boosted performance using Producthero’s AI-Driven optimizations
Discover how Cotonshoppen boosted website performance with Producthero’s Products AI. This case study showcases how using Producthero’s AI-driven optimizations increased impressions by 10.7%, clicks by 14.6%, and CTR by 4.4%—all without raising the ad budget.
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CASE: Driving +21.3% Clicks for Bruna’s Shopping Ads with AI-Powered Product Feed Optimization
Learn how NeoSEM used Producthero’s AI-driven tool to elevate Bruna's Shopping Ads, achieving a +21.3% click increase in just one month. This case study highlights the power of streamlined product feed enhancements for boosting ad visibility and engagement.
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Case: Enhancing Bel Punto’s summer clothing campaign results by switching to Producthero’s CSS
Discover how Bel Punto improved their shopping campaigns by switching to Producthero Premium CSS, reducing CPC by 19% and increasing ROAS by 19.7%, with help from Web Ventures and PPC expert Dragos Braha.
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Case: Turning ‘Zombies’ into ‘Heroes’ for Sephora Romania
"Producthero has been a game-changer for our Google Ads campaigns. Before using it, we struggled with optimizing real-time product feed data. Since implementing Producthero, we've seen a significant improvement in our ad performance. The tool's automated feed optimization and real-time data have helped us achieve significantly better results such as 25% CPC and a +30% increase in ROAS." – Cătălina SOARE, Demand Generation Manager @ Sephora.
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Specialist in The Spotlight: Charley Brennand
This series is all about sharing knowledge and experiences exchange in the PPC field, offering valuable insights that can inspire both newcomers and experienced professionals.
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AI-driven success: How Obsidian Digital used Producthero CSS to transform Cotonshoppen’s Google Ad strategy
Through optimized bidding strategies, improved product feed titles, and smart campaign segmentation, Cotonshoppen saw a 26% increase in clicks and a 36% boost in impressions.
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Implement POAS Effectively: Differences Between POAS, ROAS, and Profit Influenced Bidding
In this article, we explain the differences between ROAS and POAS, steps to implement profit-focused campaigns, and tips for minimizing potential side effects.
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Specialist in The Spotlight: Irina Sabrjanskaja
In our new interview series, “Specialist in the Spotlight,” we sit down with Irina Sabrjanskaja, CEO of eCommer and a leading PPC expert in Germany.
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How to set up the supplemental feed in Google Merchant Center Next & What else is new
Google Merchant Center Next is gradually replacing the classic version, bringing new features and a simplified interface. In this article, we explain how to set up a supplemental feed in Merchant Center Next, and take a look at the key changes, like automatic product data detection, or the new 'click potential' metric.
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