The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability
When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...
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Producthero Labelizer Strategy: forcing Google and Performance Max to be more efficient
Producthero’s Labelizer Strategy offers merchants a solution to the problem of losing control when using Performance Max campaigns in Google Ads. This solution forces Google’s Performance Max algorithm to make more efficient choices. Advertisers already using the solution are seeing improvements of up to 30% and more. Advertisers such as Rituals and G-Star RAW, among others, took...
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How to: Selling furniture online via Shopping Ads on Google
Selling furniture via Shopping Campaigns can be challenging. Due to the unique and expensive nature of these products, customers often take longer to make a purchase decision, resulting in longer conversion paths. However, with the help of the Producthero Labelizer Strategy, businesses can optimize their campaigns and achieve success in this competitive market. In this article, we...
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How to use the Producthero Labelizer Strategy for Performance Max Campaigns
With the introduction of Performance Max campaigns, Google takes more control and gives less insights into the advertiser. The Producthero Labelizer Strategy is a perfect strategy to get more control and insights. And above all: increases the performance of your campaigns by forcing Google algorithms to be more efficient. In this article, we will go into how...
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Case Study: How Habitium increased the visibility of their Shopping ads in Spain by switching to Producthero CSS
Learn how Habitium increased their Shopping ads visibility in Spain by 25% after switching to Producthero CSS. Discover how they lowered CPC, and increased clicks, and impressions.
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Launching the new Producthero Platform
With 30 billion ad impressions in 2023, Producthero has insights into over 20,000 Shopping ad campaigns in Google and is the largest European Google CSS partner. Based on the data from 12,000 advertisers our Shopping ad experts designed frameworks and a PPC platform to help retailers and digital agencies boost their campaigns. One platform, three powers to...
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How to sell electronics online
According to Statista, between 2023 and 2028, revenue in the consumer electronics market is forecasted to increase by 21.3 billion euros. This makes the electronics industry one of the fastest-growing industries in the world. Additionally, according to the same source, in the consumer electronics market, 45.9% of total revenue will be generated through online sales by 2023....
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How to: Create a boost campaign alongside your Labelizer Strategy
Discover how to structure the Producthero Platform or Producthero APP and Google Ads to set up a boost campaign alongside your Labelizer Strategy and optimize seasonal or sale products.
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CASE: How Badmeubelnet increased its revenue from Google Shopping Ads by 61% for the bathroom furniture product category
"With the title optimizations, we can create so much more volume, which is why I deploy it with other e-commerce clients as well. The advantage of the Producthero Optimizer is that you can immediately see the product performance and search volume."
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Best practices: Advertising apparel products on Google’s Shopping Window
Advertising your apparel products via shopping ads on Google can be a complex task. Isn’t it frustrating that usually 95% of an advertiser’s apparel products are not shown on Google? That is why we will explore how you can optimize your shopping and Performance Max campaigns to generate more best-seller products using Producthero’s Shopping Ad Platform. Challenges...
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