How Producthero makes a big difference
Discover the advantages of Producthero for advertisers and agencies. From being the top Google CSS platform in Europe to offering unrivaled customer support, enhanced control over Shopping Ads, and unmatched financial benefits.
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PRODUCTHERO ACADEMY: A LEARNING PLATFORM AVAILABLE TO ALL
Producthero Academy is now available: a dynamic learning platform designed to improve your skill set, drive better results, and get improved returns for both your clients and your own campaigns.
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The Power of AI in Google Shopping: Smart Strategies and Tools for E-commerce Growth
How can you use Artificial Intelligence (AI) as a performance marketer in e-commerce? In this article, we will focus on how e-commerce businesses can benefit from using AI solutions and, specifically, how those e-commerce businesses that use Google Ads to promote their products can improve the efficiency and effectiveness of their Shopping Ads strategy by using Artificial Intelligence tools.
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Case study: How Fuelyourbody increased its conversions by 225% using Producthero CSS for product segmentation.
“Switching our campaigns to Performance Max enabled us to better use audiences. Additionally, by using Producthero we got even more insights in performance max and we were able to boost the conversions and achieve a better return on ad spend (ROAS).”
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CASE: Analysis of Vestiaire Collective’s Shopping campaign performance in Germany: comparing Google CSS and Producthero CSS test results
"After five weeks of running the campaigns, we noted a substantial 17% decrease in CPC for the campaign utilizing Producthero CSS compared to the Google CSS campaign."
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CASE: hobbyshop-online.nl uses automatic product segmentation for Performance Max
hobbyshop-online.nl increased their shopping ad results using Producthero as their Google CSS partner. Additionally, they implemented Producthero’s Labelizer Strategy to segment products based on their performance. This allowed them to set the right budget for each campaign group in Performance Max.
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CASE: How Decathlon Germany effectively reaches its audience and generates higher revenue by leveraging Producthero’s CSS
Decathlon Germany keeps growing fast, with a 28% increase in sales in 2022. They have been working with Producthero since June 2022 to enhance the efficiency and effectiveness of its digital marketing and Search Engine Advertising (SEA) strategies.
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The Labelizer Strategy: 5 Proven Product Segmentation Strategies for Increased Revenue and Profitability
When discussing product segmentation using the Labelizer Strategy, we can consider several strategies. In this article, we will explore various approaches, ranging from basic to advanced, depending on your focus: profit, revenue or both, and always taking into account the amount of performance data available. Article Outline: 1. Basic approach: Create 2 different campaigns Note: We recommend...
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Optimizing your Google Business Profile for retailers to boost on- and offline sales
Looking at the latest research, Google still ranks as the most visited website globally which makes it important for your webshop to have an optimized Google Business Profile. This is where consumers see your opening hours, reviews, pictures and more. Enhancing this will help you get a higher position in Google and strengthen your advertising efforts. What...
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Prepare your Shopping ads for Peak Season in 2023
Now that autumn is here, Peak Season 2023 comes with it. That is the moment for e-commerce and retailers to shine. It is the late period in the year when we have concentrated sales days, with Single’s Day, Black Friday, Cyber Monday and Christmas as key dates (see image below). In this article, we go through 6...
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