Changes in support when you are with a Google CSS partner
Understanding Google Shopping CSS & CSS Partner Support | Learn the changes in support structure post-CSS Program. Discover strategic shifts and essential considerations when choosing your CSS
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Raising the bar for all CSS Partners: Producthero Optimizer
It’s here. Producthero Optimizer. Available for all advertisers using Producthero CSS. We’re raising the bar for what advertisers should expect from their CSS partner. The extra boost in performance by using Producthero Optimizer goes far beyond the effect of the 20% CSS discount. Producthero’s mission is to give partners and advertisers superpowers to accelerate the performance of...
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Producthero acquires CSS platforms Comprice and Shopresult
Producthero, premium partner in the Google CSS program, starts the new year with the acquisition of the Dutch CSS platforms Comprice and Shopresult. All customers are relocated to Producthero. The owners of Comprice (Adwise, online marketing agency from Almelo) and Shopresult (SDIM, online marketing agency from Haarlem) become agency partner of Producthero. Nick Oltvoort, Head of advertising...
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What?! A CSS is advertising on my behalf with Product Listing Ads
In the past year, I have talked to several merchants who were unpleasantly surprised to find out that multiple CSS partners advertised their products in Shopping ads without letting them know. What is the situation? In the old situation, a shopping advertiser needed to have a Merchant Center that verified the merchants’ domain. This is to make...
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G-Star selects Producthero as European CSS partner
International fashion brand G-Star has selected Producthero CSS for their Shopping campaigns in Google Ads. Producthero is one of the few Premium CSS partners that covers all European countries in the Google CSS program. Its focus is on strengthening the advertisers own campaigns, instead of running additional competing campaigns. Producthero empowers in-house search teams and agencies to...
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Why the effect of the 20% CSS discount differs per advertiser
When you switch from Google Shopping CSS to a Google CSS partner, you get a 20% discount on your CPC bid. This results in 25% extra bidding power. The increase in bidding power is the same for every merchant. But why do some merchants see a big jump in volume and do other merchants see a smaller...
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The effect of the 20% Google CSS partner discount on your Shopping campaigns
Boost your Shopping campaigns with a 20% discount on the cost-per-click when switching from Google CSS to a CSS partner. Learn how this discount improves your visibility and strategies to either increase your campaign volume or improve profitability. Also discover how automated bidding strategies can benefit from this discount.
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What Google Shopping campaign approach works best for you?
One of the first things to consider when starting or rebuilding Shopping campaigns in Google Ads is what campaign type and approach fits best with your needs and requirements. In this article we structured and compared the different approaches. It basically comes down to 4 Shopping campaign approaches you can choose from: 1. Manual biddingChoose your own...
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The “waterfall principle”: shopping campaign structure
The waterfall principle is a setup methodology that brings maximum control and focus to your shopping campaigns. To grow your shopping campaigns profitably this approach enables you to push harder on high converting search terms. By structuring your campaigns accordingly you get back in the driver’s seat of your shopping campaign strategy. Using a funnel model to...
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