Using price benchmark data to influence shopping ad performance
Product pricing has a huge impact on the performance of shopping ads and Performance Max campaigns. That is why it’s crucial to use pricing monitoring software for retailers. It’s logical, as people who shop online can easily compare prices. If multiple ads offer the same product, with a different price, people will first evaluate the lowest priced...
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Thoughts on Performance Max for Retail
Not so long ago it was the job of a performance marketeer to set up advertisement campaigns and tweak the bids, channels and other settings in the Google Ads system. But with the release of Performance Max you get a tool to support your efforts, giving you more time to focus on the actual ad input and...
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How to: Add a shared negative keyword list to Performance Max campaigns
A lot of people are curious how they can add a shared negative keyword list to their performance max campaigns. They want this because brand name search terms can have a big impact on your Performance Max campaign results. It’s a golden rule within Google Ads advertising to split your branded traffic from your non-branded traffic. The...
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Pricing effect during the peak season on shopping campaigns
The peak season is just around the corner, that’s why it is time for an article on how to handle your shopping campaigns during the peak season. This peak season will likely be different from past years due to the economic situation, therefore we focus on the effect of pricing on your shopping advertisements and performance max...
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How to: Create a new primary feed in your Google Merchant Center
In this article, we will guide you through the steps of creating a new primary feed in your Google Merchant Center. An important step is adding the feed label. This step is now optional and displayed as an ‘advanced’ option. But, if you don’t fill out any value, Google will put a ‘-’ in the field. This...
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Shopping advertising during economic down turns
Many shopping advertisers are thinking about the impact of an economic downturn and the anxiety of consumers to buy goods. However, economic downturns have often helped organisations to stand out. That is why my goal is to help you, as a marketing manager or business leader, to make decisions and a plan in case the economy worsens....
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The perfect ROAS target for your pMax / Shopping Campaigns
One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the...
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How to: solve unsupported country for CSS program
Have you received the “unsupported country for CSS program” message in your Merchant Center account? Don’t worry – there’s an easy fix! In this article, we will guide you through the steps to resolve this issue. What causes this warning? The Google CSS program is only available in 21 European countries. If you switch to a CSS...
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Switch to a Google CSS Partner – How does it work?
In this article, we explain the simple steps you have to follow to switch your Google Merchant Center from Google Shopping CSS to a premium Google CSS partner.
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Hero Conf London 2022 in review: the state of the PPC industry and of course… Performance Max
It won’t be a surprise that the changing PPC landscape and Google’s game changing new campaign type Performance Max was the talk of the town at Hero Conf London 2022. Hero Conf in London, is one of the biggest PPC (Pay Per Click) conferences in Europe. The 2-day event (July 18-19, 2022) was packed with specialists and...
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