The perfect ROAS target for your pMax / Shopping Campaigns
One of the key questions that performance marketers try to answer is, how can I find the perfect target Return On Ad Spend (ROAS). The ROAS target is part of your bidding strategy. The bidding strategy is one of the three elements that impact the performance of your shopping ads in Performance Max campaigns, next to the...
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How to: solve unsupported country for CSS program
Have you received the “unsupported country for CSS program” message in your Merchant Center account? Don’t worry – there’s an easy fix! In this article, we will guide you through the steps to resolve this issue. What causes this warning? The Google CSS program is only available in 21 European countries. If you switch to a CSS...
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Switch to a Google CSS Partner – How does it work?
In this article, we explain the simple steps you have to follow to switch your Google Merchant Center from Google Shopping CSS to a premium Google CSS partner.
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Hero Conf London 2022 in review: the state of the PPC industry and of course… Performance Max
It won’t be a surprise that the changing PPC landscape and Google’s game changing new campaign type Performance Max was the talk of the town at Hero Conf London 2022. Hero Conf in London, is one of the biggest PPC (Pay Per Click) conferences in Europe. The 2-day event (July 18-19, 2022) was packed with specialists and...
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In Google Ads automations we trust (to some extent)
PPC specialists are quite happy with Google’s automated campaigns, while on the other hand they seem to be suspicious about Google’s recommendations tab and auto-apply recommendations. This is one of the most interesting insights we took from the PPC survey 2022. Talking to advertisers we found that this is mainly due to the thought that Google’s recommendations...
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Case: How G-Star RAW pushes its best products using Producthero Labelizer
In times when Google increasingly removes the possibilities to optimise campaigns, it is interesting to look at how data and segmentation is becoming increasingly important to improve the results of shopping ads. G-star tested using Producthero Labelizer in some countries and saw a significant difference between the countries where these optimizations were applied and where they were...
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Performance Max retail campaign approaches
The arrival of Performance Max (pMax) signifies a game-changer in Google Ads, redefining how ads are placed. This article serves as a quick guide for retailers, showcasing strategic ways to harness the power of Performance Max.
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How to use the Producthero Labelizer Strategy for Performance Max Campaigns: Set this up in Producthero Platform and Google Ads.
With the introduction of Performance Max campaigns in 2022, Google takes more control while providing fewer insights to advertisers. The Producthero Labelizer Strategy is the perfect strategy to regain control and get more insights. Most importantly, implementing this strategy can significantly boost your campaign performance by pushing Google’s algorithms to work more efficiently. In this article, we’ll...
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Everything you need to know about Performance Max
In 2022, Google Ads welcomed a new addition to its advertising toolkit – Performance Max. This highly automated campaign type is changing the face of online advertising as we know it. For example, with one PMax campaign, you are able to reach multiple channels of Google’s network. Moreover, some existing campaign subtypes (such as Smart Shopping) were...
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Seasonality adjustments: prepare your Smart Shopping campaigns for sale peaks
During the Black Friday peak or other sale periods, we see that conversion rate is often much higher. Prevent that your Smart Shopping lift off too late. Let the campaigns know a spike is coming, so Google’s algorithm can anticipate. The Smart Shopping algorithm uses machine learning to make decisions based on historical performance data. Despite the...
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